This summer, Canadians are embracing a renewed sense of pride in our country, choosing to explore our own backyard instead of traveling abroad or [ahem] south of our border. Nutella, is inviting us to rediscover the beauty of Canada through the eyes of locals. Their Savour the Beauty of Canada campaign is all about supporting Canadian photographers, chefs, and breakfast spots as we enjoy our mornings with the people who know our cities best.
Breakfast Like a Local
There’s something universally comforting about breakfast — it’s more than just a meal; it’s a moment of connection, a moment shared with the ones you love, and a moment that speaks to the heart of a community. Nutella’s campaign isn’t just about stunning scenic views; it’s about helping Canadians connect to their cities by eating breakfast like a local.
The campaign takes us on a journey through guided walking tours, chef partnerships, and digital city guides, all designed to reignite our love for the cities we live in. Nutella’s philosophy is simple: the best way to truly get to know a city is to experience it over breakfast. From the local coffee shops in to discovering local ingredients through chef-curated recipes, Nutella is bringing us together around the breakfast table.
Connecting Over Food
When you pick up a jar of Nutella in stores, you’re not only bringing home a beloved breakfast spread; you’re also immersing yourself in the beauty of Canadian mornings. Through the lens of local photographers, Nutella showcases stunning sunrises across Canada — each one a reflection of the diverse natural beauty that makes our country extraordinary.
Limited-Edition Sunrise Jars
Nutella is introducing limited-edition jars that celebrate Canadian sunrise moments featuring photography from talented local photographers.
Each sunrise scene is a unique depiction of Canada’s diverse landscape, taken by photographers who know these places intimately. Here are just a few of the spots featured:
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Cuckolds Cove, Newfoundland: Captured by Gord Follett, a Paradise-based photographer, whose work brings Newfoundland’s coastal vistas and vibrant wildflowers to life.
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Toronto, Ontario: Photographed by Leanne Hay, who beautifully captures the Toronto skyline and the CN Tower as the morning light bathes the city.
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Montreal, Quebec: Alain Blanchette captures Montreal’s iconic architecture in the soft glow of the morning sun.
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Pyramid Lake, Alberta: Sean AJ Simons, a professional freelance photographer from Edson, beautifully frames the majestic peaks and their reflection in the pristine waters.
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Vancouver, British Columbia: Lijuan Guo highlights the stunning sunrise views of Vancouver, where the mountains, ocean, and cityscape harmoniously blend.
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Lunenburg, Nova Scotia: EB Adventure Photography captures the colourful coastal charm of this historic Maritime gem at daybreak.
It’s a beautiful way to start you day while enjoying your favourite hazelnut spread.
