DIVINE
  • English
    • Français
  • Fashion
  • Beauty
  • Food
  • Family
  • Health
  • Travel
  • Living
  • Reviews
  • About Us
  • Advertise
  • Contact us
  • Instagram
  • Legal
Stay Connected
Facebook
Twitter
Instagram
Pinterest
DIVINE
  • English
  • French
DIVINE
  • Fashion
  • Beauty
  • Food
  • Travel
  • Living
  • Family
  • Health
  • Reviews
  • Fashion

A Glimpse Into Yummie, Your New Favourite Shapewear Brand

  • April 4, 2023
  • 2 minute read
  • Caroline Elie
Total
8
Shares
0
0
8

Shapewear has gained a lot of popularity over the past years. From bodysuits to leggings and one-pieces, we all own at least one item that is supposed to hug you in all of the right places and give you a slimmer silhouette. We recently discovered Yummie, a fashionable and affordable brand that designs everything from pants and tops to swimwear and intimate apparel. We got to interview Alicia Burns, VP of Merchandising and Design at Yummie to get to know the brand a bit better.

Alicia, how long have you been with Yummie?

11 years this May

Describe your responsibilities as the VP of Merchandising and Design.

I oversee and coordinate the entire design process from concept to execution while working closely with sourcing, planning and our marketing teams.

Shapewear has gained a lot of popularity over the past years, what differentiates your brand from the rest of the competition?

Our unique combination of fit, technology and fabrication is what differentiates Yummie styling. Our garments are carefully designed with stretchy, breathable materials. Our shaping pieces are like a second skin, boosting women’s confidence, whether they are dressing up or down. And our leggings, bodysuits and dresses provide “invisible shaping”, while always being stylish and on trend. 

Where do you take your inspiration for the new styles?

Yummie’s design philosophy is to create intimate and ready to wear essentials that uniquely combine functionality and comfort to embrace women’s curves and boost their confidence all day, every day. We take inspiration from the current trend and turn them into silhouettes that function as solutions.

What’s your favorite item from YUMMIE?

There are too many to just pick one, the Rachel legging, 2-way tank and the Madelyn bodysuit.

Do you have a life motto?

Life is too short to sweat the small stuff.

 

Total
8
Shares
Share 0
Tweet 0
Pin it 8
You May Also Like
Toni Fifi x Reitmans: Toni Fifi sitting down in a green printed dress among greenery
    • Fashion

6 Of Our Favourite Pieces from Toni Fifi X Reitmans

  • Jill Schneiderman
  • June 16, 2025
Father's Day Gift: Happy Father's Day greeting card or background.
    • Family
    • Fashion
    • Food
    • Living

Our Top 6 Father’s Day Gift Ideas

  • Jill Schneiderman
  • June 5, 2025
Mother's Day Gift: Heart shaped pancakes with MOM letters. Mothers Day breakfast concept. Top view table scene with a white wood background.
    • Beauty
    • Fashion
    • Living

Mother’s Day Gift Guide: Our Top 6 Last Minute Gift Ideas

  • Jill Schneiderman
  • May 9, 2025
Related Topics
  • Alicia Burns
  • Shapewear
  • Yummie
Caroline Elie

Editor-in-Chief of DIVINE. The hottest fashion trends, the latest must-have fragrance, or the next highly-anticipated restaurant, nothing escapes her! Because she’s constantly leafing through magazines and social networks for inspiration, Caroline has an obsession with all things beautiful. She is touched by the amount of sincerity that surrounds her, and has a growing need to help women thrive. You can also follow her on her blog The Everyday Luxury.

Previous Article
BV: Woman with hands holding pressing crotch lower abdomen
  • Health

What is BV, and What are the Symptoms?

  • April 4, 2023
  • divine.ca
View Post
Next Article
Easter Treats: Little boy searching for Easter Eggs
  • Family
  • Food

8 Best Easter Treats for the Chocolate Lover

  • April 4, 2023
  • Jill Schneiderman
View Post
Search
Featured Posts
  • CG Animation: paint set, art brushes and spiral pad

    From Traditional Techniques to CG Animation: Bruno Amezcua Explores The Evolution of Art

    • 4 min
    View Post
  • Father's Day Gift: Happy Father's Day greeting card or background.

    Our Top 6 Father’s Day Gift Ideas

    • 4 min
    View Post
  • Educational Toys: Kids playing with blocks

    Top Educational Toys for Kids: Learning Through Play

    • 3 min
    View Post
Get in on the Fun
Top Posts
  • The Paper Palace: Book against a white background 1
    Should Heather’s Pick Be Your Pick? The Paper Palace by Miranda Cowley Heller
    • 3 min
  • Montreal to Paris: Airplane window overlooking wing 2
    Exploring the Best Travel Experience from Montreal to Paris
    • 3 min
  • Childcare: Toddler and woman in a daycare environment playing with a wooden train 3
    Sustainable Choices in Childcare: How to Provide the Best Care
    • 3 min
Stay Connected
Facebook
Twitter
Instagram
Pinterest
Featured Posts
  • The Latest With Maya: Maya Abrahamsson in front of a step and repeat

    #WomenInspiringWomen: Maya Abrahamsson of The Latest With Maya

    • 5 min
    View Post
  • Getting Rid of Weeds: Rock Garden

    Getting Rid Of Weeds: How The Pros Do It

    • 5 min
    View Post
  • Porter Airlines: Porter Jet in the air

    Flight Deck: Porter Airlines Review

    • 3 min
    View Post
about
DIVINE Magazine

Canada's Online Women's Magazine

DIVINE Magazine is the bilingual online destination for Canadian women. Bringing you trending features that are relevant and interesting to Canadian women, DIVINE is the place to visit for useful, practical and entertaining content.
Subscribe
Partner Network
SWAGGER Magazine, North America’s
Online Men‘s Luxury Lifestyle Magazine.Ohlala.ca, Canada’s Destination for Everything You Need to Know About Dating & Sex.
about
Stay Connected

Follow along on Instagram @DIVINEdotca

Kick your feed up a notch with the hottest beauty, style trends, recipes and more! It's not too late, follow along today and you might just catch the behind-the-scenes of our next shoot or even a contest. You can thank us later. ;) #Divinistas
Follow Us
DIVINE
  • About
  • Advertise
  • Contact
  • Privacy
Making your life a little more DIVINE.

Copyright © 2022 Divine.ca · All Rights Reserved

Input your search keywords and press Enter.