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The 20th Anniversary of the Cashmere Collection

  • October 31, 2023
  • 3 minute read
  • Jill Schneiderman
Cashmere Collection: Models walking down the runway in the Cashmere designs
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Love, fashion, and a powerful cause converged at the 20th anniversary of Kruger Products’ historic Cashmere Collection. Aptly titled “Lovestruck,” and presented by Jessi Cruickshank, this landmark event celebrated the past, the future, and the fight against breast cancer. Cruickshank stressed why it was so meaningful to present the event:

Cashmere Collection: Jessi Cruickshank

“As a longtime supporter of Canadian Fashion, it is my honor to be a part of an event that has used the beauty and artistry of Canadian fashion to raise funds and awareness for Breast Cancer over the past 20 years. I have had too many close friends and family members battle breast cancer, some are in remission, some are no longer with us. It is a privilege to be a part of the 20th anniversary of the Cashmere Collection, as each year we get closer to creating a future without breast cancer.”

The runway show, hosted at Toronto’s Evergreen Brick Works on Tuesday, October 3, featured a dazzling array of original couture designs by 20 esteemed Canadian designers. Ten returning champions and ten emerging talents rose to the challenge of creating garments using Cashmere Bathroom Tissue.

Front Row for the Cause

Cashmere Collection: Jeanne Beker
Jeanne Beker

In honor of two decades of  support for the breast cancer cause, this year’s event reserved a dedicated front-row section for those who have been impacted by the disease. From survivors to healthcare workers, the “Front Row for the Cause” welcomed VIP guests, identified by their distinctive pink seats, invited by the Canadian Cancer Society. Legendary fashion icon and breast cancer survivor, Jeanne Beker, served as an ambassador to this group.

Cashmere Collection: Front Row for the Cause audience members

Jeanne Beker shared her thoughts on the event, saying, “Having admired the wonderful work that the Cashmere Collection has done to raise both funds and awareness over the past 20 years, it’s an honor to have been invited to participate in such a milestone year. It was inspiring to sit Front Row for the Cause with some fellow survivors and those impacted by the disease and witness how these fantastic creations came to life on the runway, all in support of the CCS and QBCF.”

Annual Kick-Off to Breast Cancer Awareness Month

For over two decades, the Cashmere Collection has united Canada’s fashion community in a powerful show of support for the breast cancer cause. Produced by Kruger Products, the maker of Cashmere Bathroom Tissue, this event serves as the highly anticipated annual kick-off to October’s Breast Cancer Awareness Month.

Cashmere Collection: Susan Irving
Susan Irving

Susan Irving, CMO of Kruger Products, emphasized the event’s significance, stating, “The Cashmere Collection is a beloved mainstay that inspires Canadians through fashion while raising awareness and funds for the fight against breast cancer. The 2023 Cashmere Collection: Lovestruck is focused around a celebration of love – love for Canadian designers, love for 20 years of support of the breast cancer cause, and most importantly, love for those impacted by cancer – survivors, families, and those we’ve lost.”

Cashmere Collection: The 2023 Designers

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A post shared by Cashmere Bathroom Tissue (@cashmerecanada)

The 2023 Cashmere Collection featured a diverse range of Canadian-based talent, showcasing inspirational, inclusive, and fashion-forward design aesthetics from across the country. The participating designers included both returning champions and new talents:

Cashmere Collection: Model Walking on the Runway

Returning Designers: Christopher Paunil, Jim Searle, Chris Tyrell (Hoax Couture), Farley Chatto, David Dixon, Rodney Philpott (Rodney Philpott Designs), Lesley Hampton, Nikki Wirthensohn Yassemi (NARCES), Steven Lejambe, Shelli Oh, Zoba Martin (ZOBA MARTIN).

Cashmere Collection: Models Backstage before walking the catwalk including a small dog

New Designers: Aunalee Boyd-Good & Sophia Seward-Good (Ay Lelum), Caffery Vanhorne (CAFFERY VANHORNE), Christopher Bates, Evan Ducharme, Jessie Da Silva, Markantoine Lynch-Boisvert (MRKNTN), Rhowan James (RHOWAN JAMES), Ross Mayer (R. MAYER ATELIER), Smail Akdim (SMAIL AKDIM), Wiwa Blue (WIDI’Z).

Cashmere Collection: Models Backstage before walking the runway

The annual event has raised over $5 million to support breast cancer awareness, prevention, and treatment programs for the Canadian Cancer Society (CCS) and the Quebec Breast Cancer Foundation (QBCF).

Photo Credits: George Pimentel Photography

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Jill Schneiderman

Jill Schneiderman is a publicist and editorial director/partner at DIVINE.ca, where she blends her extensive experience in media with her passion for storytelling. An award-winning marketing professional, Jill has dedicated her career to crafting compelling stories and campaigns in the media landscape for both blue chip clients and the stable of lifestyle experts that she now works with.

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