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Burgers to Beat MS

  • August 8, 2024
  • 2 minute read
  • Jill Schneiderman
Burgers to Beat MS: A&W creative with Every Teen Burger Counts with two burgers
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A&W Canada is celebrating the 16th annual Burgers to Beat MS Day with Canadians. All funds will go toward supporting MS Canada and to date, over $20 million has been raised. This year A&W is calling on all Canadians to get involved and show their support to help reach the Burgers to Beat MS fundraising goal of $2 million!

On Thursday, August 22, Canadians can contribute by visiting their local A&W restaurant and purchasing a Teen Burger. A&W Canada will donate $2 from every Teen Burger sold to MS Canada, to support Canadians living with the disease. Today through August 22, Canadians can contribute to the cause by rounding-up their bill with any purchase at an A&W restaurant, through the A&W app, making an online donation at BurgersToBeatMS.ca or by adding a donation to your cart when ordering A&W on delivery apps like Uber Eats, DoorDash and SkipTheDishes. The impact that Burgers to Beat MS is immeasurable:

“I was only 11 years old when I first experienced MS symptoms, but I was not officially diagnosed with MS until much later. I knew a support network would be key in my MS journey and I found that and much more with MS Canada,” says Lizelle Mendoza, MS Canada Ambassador. “I’ve been involved in Burgers to Beat MS since 2012 because I have first-hand experience on how the funds raised make a positive impact on someone living with MS.”

Over 90,000 Canadians live with MS making it the most common neurological disease affecting young adults in Canada. Donations will support world-class research programs, including advancing treatment and care, enhancing wellbeing, and understanding and halting disease progression, and prevention.

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Jill Schneiderman

Jill Schneiderman is a publicist and editorial director/partner at DIVINE.ca, where she blends her extensive experience in media with her passion for storytelling. An award-winning marketing professional, Jill has dedicated her career to crafting compelling stories and campaigns in the media landscape for both blue chip clients and the stable of lifestyle experts that she now works with.

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