DIVINE
  • English
    • Français
  • Fashion
  • Beauty
  • Food
  • Family
  • Health
  • Travel
  • Living
  • Reviews
  • About Us
  • Advertise
  • Contact us
  • Instagram
  • Legal
Stay Connected
Facebook
Twitter
Instagram
Pinterest
DIVINE
  • English
  • French
DIVINE
  • Fashion
  • Beauty
  • Food
  • Travel
  • Living
  • Family
  • Health
  • Reviews
  • Beauty

Black Owned Beauty Brands to Support Right Now

  • June 2, 2020
  • 3 minute read
  • Jill Schneiderman
Beauty Brands: Black Woman in Natural Makeup
Photo by Kim Carpenter on Unsplash
Total
17
Shares
16
0
1

While it’s top of mind now more than ever before, we celebrate diversity every single day. Many beauty brands are black owned, and have powerful women at their helm. Some have become so popular, that they have become mainstream.  Make no mistake though, these products were created with the black woman in mind.  Their shade range, no matter the product, is inclusive and the hair products address the specific needs of black women and men.  We’ve spoken about some of these products as brands we need in Canada right now and we will be highlighting more in the future.

Pat McGrath Labs

Oh, how we covet everything from this line.  Each product is a work of art.  Anna Wintour proclaimed Pat McGrath “the most influential makeup artist in the world.”  We have to agree.  Sought after in the fashion world for her ability to create runway looks, she sets many of the trends in the beauty industry.  She was hand-selected by Giorgio Armani in 1999 to help him launch his own line of cosmetics.  McGrath became the Global Beauty Creative Design Director by Procter & Gamble in 2004.  Pat McGrath Labs was founded in 2016 and quickly became THE luxury brand that everyone had to have.  Her eyeshadow palettes, with their “special shades” will set you back a cool $170, but their beauty is priceless.

View this post on Instagram

COMING UP ROSES ⚡️⚡️⚡️ Indulge in a MAJOR floral fantasy with the DIVINE ROSE COLLECTION, featuring the NEW #MothershipVIII #DivineRoseII Eye Palette, a SEDUCTIVE SEQUEL to the instantly iconic #MothershipVII #DivineRose starring an avant garden of 10 brilliantly blendable pigments, as well as #MatteTrance Lipstick in 'SOFT CORE' and 'CHRISTY,' PermaGel Ultra Lip Pencil in 'BUFF' and 'SUBURBIA,' #LUST: Gloss in 'DIVINE ROSE' and 'PEACH PERVERSION' #ComingSoon ⚡️⚡️⚡️ Shop the collection at PATMcGRATH.COM, sign up NOW for EXCLUSIVE Early VIP Access via the link in bio. — 9AM EST – VIP Early Access 10AM EST – Available at PATMcGRATH.COM

A post shared by Pat McGrath (@patmcgrathreal) on May 28, 2020 at 1:17pm PDT

Coloured Raine

Coloured Raine was founded by Loraine R. Dowdy in 2013.  Dowdy, Brooklyn born, of Caribbean descent, left her high powered job in the financial industry to pursue her dream of launching a cosmetic line for women of colour.  The mission behind her brand is, “to spread awareness of diversity through beauty and to embrace all aspects of colour through unity…A belief in all things beauty, with no stipulations on color, age, and gender is what sets Coloured Raine apart.”  The brand is known for their high quality products.  We selected it as a brand that we need in Canada right now.  You can order it online, but we want to see the glorious eyeshadow in person!

View this post on Instagram

@makeupxmukbang got us drooling over her eyeshadow set up All shadows #ColouredRaine organized in our 96 pan magnetic palette 🎨 • • What does your Coloured Raine collection look like?

A post shared by Coloured Raine Cosmetics®️ (@colouredraine) on May 16, 2020 at 7:58pm PDT

Beauty Bakerie Makeup

Beauty Bakerie is the brain-child of Cashmere Nicole.  A former nurse, single mother and breast cancer survivor, the brand became her own sweet passion.  Beauty Bakerie’s motto is “Be Better, not Bitter.”  Cashmere Nicole has proven that you can have your cake and eat it too.  The brand is known for their ADORABLE packaging, all based on, you guessed it, baking.  Their setting powder and Cotton Candy Champagne Blush palette are rumoured to have the best formulas around.

View this post on Instagram

I’m blushing because ______. Finish the sentence to WIN one! Comment below and we will select a winner tomorrow morning 🍨🍧 #beautybakerie

A post shared by Beauty Bakerie (@beautybakeriemakeup) on Apr 17, 2020 at 1:59pm PDT

Juvia’s Place

Juvia’s Place is another brand that we highlighted as one that we need in Canada right now.  Founded by West African Chichi Eburu, the brand is known for their highly pigmented eyeshadow palettes that inspire creativity.  The artwork on each Juvia’s Place item is unique and inspired by Africa.  You will never see anything like this brand’s packaging and shade combinations.  It is an inclusive company, with the following mandate: “We believe in inclusive beauty, and The Tribe is where we celebrate our customers that come to us from all walks of life.”

View this post on Instagram

𝗪𝐨𝐰! 𝐁𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥 𝐩𝐞𝐨𝐩𝐥𝐞. ⁣⁣ ⁣⁣ We hear you and understand some of you were not able to snag your 𝘞𝘢𝘩𝘢𝘭𝘢 𝘗𝘢𝘭𝘦𝘵𝘵𝘦. ⁣⁣ ⁣⁣ To be honest we created this exclusive palette with the intention of it being a small production run. Kindly vote below or in our stories if you will like a 𝐫𝐞𝐬𝐭𝐨𝐜𝐤. Which simply means another production run! ⁣⁣ 𝟷. 𝘠𝘦𝘴 𝘐 𝘸𝘢𝘯𝘵 𝘞𝘢𝘩𝘢𝘭𝘢⁣ 𝟸. 𝘕𝘰 𝘮𝘰𝘳𝘦 𝘞𝘢𝘩𝘢𝘭𝘢⁣ ⁣⁣ PLEASE COMMENT BELOW!!! 💕

A post shared by Juvia's Place (@juviasplace) on May 17, 2020 at 9:44am PDT

Shea Moisture

The brand’s history started in 1912 when Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone . By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Shea Moisture is her legacy.

The line is a natural, organic, sustainably-produced range of products. It is sulfate free, paraben free and uses certified organic ingredients, whenever possible.  Shea Moisture is also cruelty-free.  They produce everything from hair to bath and body products.  There are products for four different hair types – everything from straight/relaxed to curly.  Each product is created with the black woman’s hair in mind from shampoo to strengthening and restoring rinses and leave-in treatments.

View this post on Instagram

Why not make the most of tonight and pamper your hair with our Moringa & Avocado Shampoo, Conditioner and Reconstructor 💚 📷 @hairlicious

A post shared by SheaMoisture Canada (@sheamoistureca) on Apr 14, 2020 at 3:35pm PDT

Total
17
Shares
Share 16
Tweet 0
Pin it 1
Related Topics
  • Beauty Bakerie
  • Beauty Brands
  • Beauty Brands Owned by Black Women
  • Beauty Companies
  • black lives matter
  • Cashmere Nicole
  • Chichi Eburu
  • Coloured Raine
  • Juvia's Place
  • Loraine R. Dowdy
  • Pat McGrath Labs
  • Pat McGrath Labs Divine Rose II
  • Shea Moisture
  • Sofi Tucker
  • Support Black owned businesses
  • Women of Colour
Jill Schneiderman

Previous Article
Chocolate Blackout Cake
  • Food

Chocolate Blackout Cake from Chef Karen Urie Shields

  • June 2, 2020
  • divine.ca
View Post
Next Article
  • Living

Canadian Father’s Day Gifts At Every Price Point

  • June 3, 2020
  • Terry M Chang
View Post

Sign Up for our #Divinistas Newsletter

Get notified of the best deals on our WordPress themes.

You May Also Like
View Post
  • Beauty

5 Eye Creams and Serums That Deliver

  • January 14, 2021
  • Caroline Elie
Gift Guide: Gift Box
View Post
  • Beauty
  • Fashion
  • Food
  • Living

Holiday Gift Guide: Gifts for the Boss, Teacher and Difficult to Shop For

  • December 14, 2020
  • Jill Schneiderman
Stocking Stuffers
View Post
  • Beauty
  • Fashion
  • Food

Holiday Gift Guide: Stocking Stuffers AKA Good Things Come in Small Packages

  • December 11, 2020
  • Jill Schneiderman
View Post
  • Beauty
  • Fashion
  • Living

The Editor-In-Chief’s Christmas Gift Picks

  • December 8, 2020
  • Caroline Elie
Holiday Gifts
View Post
  • Beauty
  • Fashion
  • Living

Holiday Gift Guide: Gifts That She Really Wants

  • December 7, 2020
  • Jill Schneiderman
Skincare Serums: Women touching her face
View Post
  • Beauty

5 Skincare Serums To Try For A Perfect Complexion

  • November 19, 2020
  • Caroline Elie
Extensions: Eye close up
View Post
  • Beauty

What You Need to Know About Eyelash Extensions

  • November 8, 2020
  • Jill Schneiderman
Sephora Holiday Savings Event
View Post
  • Beauty

Sephora Holiday Savings Event: Our Picks for the Best Gifts

  • October 31, 2020
  • Jill Schneiderman
Search
Featured Posts
  • Fall Fashion Lingerie-Inspired Style

    Shop Fall Fashion Now: Lingerie-Inspired Style to Take Your Sexy Back

    • 2 min
    View Post
  • Sangria

    Cocktail Recipe: “Hallowine” Sangria

    • 1 min
    View Post
  • MY WAY: Adriana Arjona

    Adria Arjona: The Face of Giorgio Armani’s Fragrance MY WAY

    • 2 min
    View Post
Get in on the Fun
Top Posts
  • 1
    Easy, Fun Popcorn Treats for Your Halloween Movie Night
    • 3 min
  • Fall 2020 Baby Doll Dress Ted Baker 2
    Shop Fall Fashion Now: The Easy Baby Doll Dress
    • 2 min
  • Shad: Primrose Chareka 3
    #WomenInspiringWomen: Primrose Chareka, Citibank Software Developer
    • 8 min
Stay Connected
Facebook
Twitter
Instagram
Pinterest
Featured Posts
  • Fall 2020 Baby Doll Dress Ted Baker

    Shop Fall Fashion Now: The Easy Baby Doll Dress

    • 2 min
    View Post
  • The Future of Fitness: Empty Gym

    Val Desjardins On The Future of Fitness

    • 2 min
    View Post
  • Filtered Water

    The Benefits of Filtered Water

    • 3 min
    View Post

Sign Up for our #Divinistas Newsletter

about
DIVINE Magazine

Canada's Online Women's Magazine

DIVINE Magazine is the bilingual online destination for Canadian women. Bringing you trending features that are relevant and interesting to Canadian women, DIVINE is the place to visit for useful, practical and entertaining content.
Subscribe
Partner Network
SWAGGER Magazine, North America’s
Online Men‘s Luxury Lifestyle Magazine.Ohlala.ca, Canada’s bilingual online dating & sex resource.

View the VIBE, Toronto’s
VIBE authority.

WanderEater.com, North America’s fresh new Food and Travel Lifestyle Magazine.

Part of the STAMINA Group
of brands.

Learn More
about
Stay Connected

Follow along on Instagram @DIVINEdotca

Kick your feed up a notch with the hottest beauty, style trends, recipes and more! It's not too late, follow along today and you might just catch the behind-the-scenes of our next shoot or even a contest. You can thank us later. ;) #Divinistas
Follow Us
DIVINE
  • About
  • Advertise
  • Contact
  • Privacy
Making your life a little more DIVINE.

Input your search keywords and press Enter.