More often than not, every iGaming enthusiast has wondered about how this industry works. Well, online casinos are a big part of today’s gaming world, and they tend to stick around. Therefore, some are wondering how does advanced analytics helped the iGaming industry become such a giant. Luckily, our guest post expert, Kevin N. Cochran, will answer this question for you and explain everything on the matter. Let’s take a closer look together, shall we?
What is Advanced Analytics
First of all, in order to know how iGaming industry is affected by this system, we must learn a thing or two about the system itself. Namely, Advanced Analytics is a unique data analysis methodology which is based on predictive modeling, AI learning, algorithm learning, and more.
For example, online casino Canada is one of the best examples in the whole industry. Since Canadians love gambling, with the advanced analytics, casinos can now take advantage of the data to bring a better experience to their players.
It goes without saying that some of the most popular casinos in Canada are using this type of system to bring games close to their players. A good example is the situation where you want to take a quiz about casinos in general. Your answers will go directly into the data base and the AI will learn from your answers.
This will then ensure casinos have more than enough info to showcase their best games and products, all according to the data you submitted.
How does the Advanced Analytics influence iGaming industry?
As we saw what Advanced Analytics are, it’s time to learn how they influenced the iGaming industry. Some of the most noticeable fields where this system is used are:
- Anti-cheating system
- Game optimization
Clearly, it’s normal to conclude that advanced analytics are helping people get better overall experience in online casinos. In that light, let’s take a closer look at these fields where advanced analytics are used.
1. Exceptional anti-cheating systems
We all know that most people think that the house always wins. But why are there so many players that comes back to play? Well, casino games have certain RTP score that shows the player which game is better in terms of winnings.
And, often, some people try to cheat the system with a variety of tricks they learn online. Therefore, online casinos and land-based casinos all invested a big amount of money into the anti-cheating systems. However, nothing is more reliable than using an advanced analytics to solve this problem.
Advanced analytics are very useful in spotting the cheater in different ways. To bring this closer to you, here are the most common ways advanced analytics will spot the cheater:
- Finding anomalies in game patterns
- Spotting strange behavior after winnings
- Understanding the behavior after losing
As we can see, with the use of advanced analytics, online casinos can now easily spot the cheater and ban them accordingly.
2. Better game optimization
The most interesting thing in any casino, online or land-based one, is the game portfolio. Therefore, casinos are known to improve their games and make new once just so they can get more players to leave a deposit. That’s exactly why advanced analytics is important. Namely, with all the data accumulated from the players, casinos can now know exactly which games are most player and most popular. In that light, casinos will make more games in that fashion and avoid making games like the least popular ones.
This is especially the case when it comes to slot games. For example, if you want to play slot machines, you will likely go for a bit more interesting and vivid games. Depending on the preferences, not all players are alike, so advanced analytics can show you the exact percentage of each popular game played.
3. Successful Marketing campaigns
Lastly, marketing campaigns are unimaginable without advanced analytics. This system works best if you know how to use it for your own advantage. Therefore, online casinos need to have a strong marketing campaign.
Knowing who to target and which add to put where the key is in this whole process. And advanced analytics will tell you exactly what to do and show you how to do it. Therefore, casinos usually have successfully marketing campaigns, especially in the times of big sports events.
Canadian casinos are offering a special kind of service with lots of bonuses and jackpots. On top of that, Canadians are known to enjoy gambling, no matter the type.
Therefore, advanced analytics are helping every casino to deliver better experience and more professional approach to every player. All in all, it would be unimaginable to run a casino without using advanced analytics to gather the info on your players.