Academy-Award winning actress, Michelle Yeoh is known for her incredible acting ability and her natural sophistication. The celebrated actress is a natural fit with La Mer, as she joins the prestige beauty brand in a new social campaign.
“The campaign with Michelle Yeoh is a natural fit, as La Mer’s skin philosophy harnesses sea born health and energy to achieve timeless beauty. Amidst a groundbreaking year, Michelle Yeoh has also defied conventional notions of time and age, with her trailblazing career and inspirational story,” says Sandra Main, La Mer Global Brand President.
The brand’s skin philosophy is inspired by sea born health and energy to achieve natural beauty.
“The sea is very special to me. It’s a place where I find calm and inspiration and it brings warm memories of my time spent there with family,” says Yeoh, of her lifelong connection to the ocean. “That same connection is what drew me to La Mer, a brand that understands the healing power of the sea. La Mer products not only make my skin glow and feel healthy, but they also bring the same sense of calm and rejuvenation I feel when I’m by the ocean.”
Yeoh is featured in a series of social films directed by Yvan Fabing, which provide an intimate view into Yeoh’s personal journey and the rituals that have made her the influential woman she is today. In the first chapter of the series, Yeoh explores the past as an archive of experiences and memories and how it forms the foundation of her identity. The video also highlights her discovery of the new La Mer Moisturizing Soft Cream.
“The series is an ode to water. Embracing La Mer’s healing powers that come straight from the sea, time and water will play key roles in thematic storytelling,” describes Fabing. “Time bends, freezes, speeds up, pauses, flashes and rewinds to indulge favorite rituals – both figuratively, and literally. In all of these scenes the true beauty of radiant skin shines through.”
The NEW Moisturizing Soft Cream is available on CremeDeLaMer.com and at La Mer stores and counters around the world.
