M·A·C VIVA GLAM x Keith Haring is the latest, and most artistic collection for the cosmetic giant. Since 1994, M·A·C VIVA GLAM has raised OVER $500,000,000 globally. They are celebrating 27 years of giving back with three special-edition lipsticks in Keith Haring’s signature primary colour palette. Since 1994, M·A·C donates 100% of the selling price of all VIVA GLAM Lipsticks to organizations supporting the health and rights of those affected by HIV/AIDS, as well as women and girls and the LGBTQIA+ community.
“As one of the most disruptive beauty campaigns of all time, M·A·C VIVA GLAM set the standard for giving back within the industry thanks to the support of provocative powerhouse talent, our Artists and community,” says John Demsey, Chairman of the M·A·C VIVA GLAM Fund and Executive Group President, The Estée Lauder Companies Inc. “For our 27th anniversary, we’re thrilled to honour the late iconic artist Keith Haring and carry forward his
mission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.”
The well-known artist was a staple of New York’s artistic subculture in the 1980s, right as M·A·C launched as the definitive rule-breaking artistry brand. Haring’s mash-up of artful pop work showcases figures that have no identifiable age, race or gender. He simply believed that “Art is for everybody”. Haring died in 1990, but not before making a huge impact on many.
“Keith Haring was a good-natured, astute, symbolist artist who drew with the most minimal lines some of the best assets of human nature – symbols that everyone could read,” says Debbie Harry, former M·A·C Cosmetics VIVA GLAM Ambassador. “His optimism and humour were always there in his lines.”
Three special-edition lipsticks in Keith Haring’s signature primary colour palette come together for this year’s VIVA GLAM collection. Each work of pop art is expressed through Keith Haring’s symbolic street-style imagery. VIVA GLAM x Keith Haring invites experimentation and creative exploration. Mix, match and create limitless impactful looks with red, yellow and blue hues that you can wear alone or mix to create a bespoke shade of purple, green or orange. Here is a closer look at each shade:
Red Haring Bright Vibrant Red (Matte)
Canal Blue Bold – Blue With Micro-Pearlescent Particles (Matte)
St. Marks Yellow Sheer Bright Yellow With Pearlescent Particles (Frost)
The collection is available online or at select M·A·C locations across the country. The suggested retail price is $25.00.
