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Lili Reinhart: The New Face of COVERGIRL

  • December 4, 2019
  • 2 minute read
  • Angela Fusco
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COVERGIRL welcomed Lili Reinhart as the newest face for their upcoming spring line. The iconic makeup brand came out with the exciting news this past October 30th.  This is the first major cosmetics deal for the 23-year old actress.  COVERGIRL brought back their Easy, Breezy, Beautiful slogan which changed in 2017 to launch the campaign.

 

View this post on Instagram

 

Meet your newest @COVERGIRL ? I am pinching myself at the opportunity to represent such an iconic makeup brand and be the face of their newest line, coming very soon. As a COVERGIRL, my goal is to advocate for confidence & self acceptance in a world where so many young men and women feel compelled to change themselves. I can’t wait to start this journey. #EasyBreezyBeautiful ?

A post shared by Lili Reinhart (@lilireinhart) on Oct 30, 2019 at 4:00am PDT

Born and raised in Cleveland, Ohio, Lili Reinhart has been interested in cosmetics since she was 13-years old.  She said it helped her confidence, since it is meant to enhance natural beauty. Known for her role as Betty Cooper on Riverdale and as Annabelle in the movie Hustlers, Reinhart is always on the go.  She is also the author of Swimming Lessons, a collection of poetry, set to be released this spring. Reinhart has always kept her feet on the ground, using her platform to advocate for mental health awareness and body-positivity. The newest COVERGIRL has not shied away from being vocal about the latest news on her Instagram page: “As a COVERGIRL, my goal is to advocate for confidence & self-acceptance in a world where so many young men and women feel compelled to change themselves”.

 

View this post on Instagram

 

Once Upon A Time

A post shared by Lili Reinhart (@lilireinhart) on Nov 14, 2019 at 12:43pm PST

 

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my glam team gets an honorary Oscar for getting me ready in 1 hour.

A post shared by Lili Reinhart (@lilireinhart) on Oct 27, 2019 at 10:15pm PDT

Reinhart and COVERGIRL have fans impatiently waiting to see what looks they has up their sleeves this spring. Until then, we’ll just have to keep an eye out for any sneak peeks into the upcoming collection.

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