Even if you aren’t a football fan, everyone loves watching the Super Bowl Ads. They are some of the most fun and creative commercials that you will see all year. In the past, Betty White, Jennifer Lopez, Ben Affleck, Alicia Silverstone and of course, Jennifer Coolidge starred in some of the most viral Super Bowl ads.
e.l.f. Cosmetics “Judge Beauty”
This year, e.l.f. Cosmetics is back with another spoof, this time featuring Judge Judy Sheindlin as “Judge Beauty” debuts during the Big Game. Set in e.l.f. Court, the highest court in the land for crimes committed against the eyes, lips and face, the spot features an iconic and inclusive cast of cultural figures, promoting the brand’s best selling product of 2023, Halo Glow Liquid Filter ($18.00 in Canada).
“Doing a Big Game commercial has been on my bucket list for ages,” says Judge Judy Sheindlin, who is making her commercial and Big Game Debut with e.l.f. Cosmetics. “The trick was finding the right brand partner. So when I tried the products and liked them, it was the perfect fit! It’s just foolishness to spend a fortune on makeup when e.l.f. does the job so exquisitely.”
The commercial was directed by actor, writer and director, Zach Woods, best known for his role on “The Office”.
The cast is rounded out with:
Suits actors Rick Hoffman, Gina Tores and Sarah Rafferty
GRAMMY® Award-winning singer Meghan Trainor
Jury Duty’s Ronald Gladden
RuPauls Drag Race’s Heidi N Closet
Comedian Benny Drama
Bestselling author, former NFL linebacker and EMMY-winning host Emmanuel Acho.
e.l.f. gave viewers a sneak-peak at the entertaining video:
Cardi B and NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss
Super Bowl ads just aren’t the same without a full roster of big names. NYX Professional Makeup is debuting it’s first-ever commercial during the Big Game with Grammy-award winning artist, Cardi B.
“NYX is a brand that I’ve used since high school and that’s why it’s so special to partner with them for this campaign,” said Cardi B. “NYX has always made the best, affordable products and that’s why I still use them today. We had a lot of fun making this over-the-top, hilarious commercial and I can’t wait for everyone to see.”
The ad features the brand’s latest viral product, Duck Plump High Pigment Lip Plumping Gloss, and flips the script on male stereotypes with a humorous look at the extreme plumping sensation of the gloss, which will leave audiences laughing.
Here is a sneak peak of the uncut version which already has close to 1.7 million views on YouTube: