COVERGIRL welcomed Lili Reinhart as the newest face for their upcoming spring line. The iconic makeup brand came out with the exciting news this past October 30th. This is the first major cosmetics deal for the 23-year old actress. COVERGIRL brought back their Easy, Breezy, Beautiful slogan which changed in 2017 to launch the campaign.
Born and raised in Cleveland, Ohio, Lili Reinhart has been interested in cosmetics since she was 13-years old. She said it helped her confidence, since it is meant to enhance natural beauty. Known for her role as Betty Cooper on Riverdale and as Annabelle in the movie Hustlers, Reinhart is always on the go. She is also the author of Swimming Lessons, a collection of poetry, set to be released this spring. Reinhart has always kept her feet on the ground, using her platform to advocate for mental health awareness and body-positivity. The newest COVERGIRL has not shied away from being vocal about the latest news on her Instagram page: “As a COVERGIRL, my goal is to advocate for confidence & self-acceptance in a world where so many young men and women feel compelled to change themselves”.
Reinhart and COVERGIRL have fans impatiently waiting to see what looks they has up their sleeves this spring. Until then, we’ll just have to keep an eye out for any sneak peeks into the upcoming collection.
