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They Say That Diamonds are Forever: Is this True or False?

  • January 21, 2022
  • 5 minute read
  • divine.ca
Diamonds: Sunburst
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As a fashion item, jewelry is a category that seems to have an infinite number of trends that it follows. The truth is that people are constantly looking for the latest and most fashionable clothing, handbags, and jewelry. Rather than taking the time to come up with new trends and ideas, the companies who make these items tend to operate in cycles.

The most obvious example of these cycles are the fashionable products that fell out of style during the 1980s, but made a huge comeback during the 2010’s. For a while, the 80’s were the only game in town for clothing designers, YouTube content creators, and even platforms of online casino games in Canada – we spotted five 80s inspired games on Unibet’s first page of online slots,  and you can bet there will be dozens more on the later pages.

Something else that stuck out while browsing the slots at this online casino were the huge number of games with “Diamond” in the title – Diamond Inferno, Diamond Empire, Diamond Vortex, Diamond Strike. In fact, 15 of the 50 games on display had “Diamond” in the title. The release list for January includes at least another seven games with “Diamond” in the title. You can’t help but wonder what is going on!

Still, more interesting is the fact that the materials used to create jewelry – such as diamonds – have lots of other uses too – from health and beauty products to the latest industrial machinery and the world’s most advanced loudspeakers. It is fascinating to learn how diamonds are used in high-end audio equipment. Let’s learn more:

Trends in Jewelry

Diamonds: Engagement and Wedding Ring set

When you buy an engagement or wedding ring for your significant other, you are typically expected to purchase jewelry that includes diamonds. As the saying goes, diamonds are forever, so giving them as part of your proposal is letting your partner know that you are 100% committed to them, and want to be with them forever.

The phrase “A Diamond is Forever”  is nothing more than a tagline created by copywriter Frances Gerety when he was working at a marketing agency in Philadelphia in 1947. This tagline increased diamond sales dramatically as America’s economy began to recover from the Great Depression.

The phrase worked so well, it was commonly said that a woman would be more pleased with a diamond ring than with a Lamborghini because a diamond is forever. Even today, many women would choose a diamond ring over almost any other item.

Double & Triple Stone Rings

Triple Stone Diamond Rings
Three Diamond Rings
By hacohob

Women adore diamond rings, and one of this year’s trending looks set to bump up the purchase price of a premium engagement ring by two to three times. Ariana Grande is often spotted wearing several three stone rings with large trapezoid or epaulette side stones. Ring designer, The Clear Cut created a three-stone ring for Paris Hilton, which features an emerald-cut diamond with trapezoid side stones. When huge influencers such as Paris and Ariana show off a new design or trend, you can be sure that their fans and followers will be interested in a similar ring for their engagement.

Vintage Rings

Diamond Ring: Vintage Diamond and Sapphire Ring

Kate Middleton has proven to be one of the most likeable and relatable modern royals.  She does come from a wealthy background, but in the past, princes were usually forced into marrying a woman chosen by the Royal Family. Both William and Harry have bucked that tradition, demonstrating the modernization of the British Royal Family.

Kate is often spotted wearing a blue sapphire and diamond ring that once belonged to William’s mother – the late Princess Diana. Of course, Kate has access to the best jewelry designers and modifiers in the world, and they did an amazing job updating Diana’s ring for the 21st century. For those with shallower pockets, try taking your vintage ring to several local jewelers and asking them for a price on creating a more contemporary band with a modern setting for the stone. This type of work is generating huge profits for jewelers, indicating that the trend is likely to continue into 2022.

Lab-Created Diamonds

Lab created diamond

Before you click away, we are not talking about fake diamonds here or cubic zirconia. Real diamonds can now be grown in a laboratory, in exactly the same way they are created in nature. Lab-created diamonds are physically and chemically identical to mined diamonds, cost a little bit less, and are guaranteed to be conflict-free. Endless debates surround the ethics of diamond mining in poor African countries, so demand for these types of diamonds looks set to increase dramatically considering the environmentally-conscious nature of many millennials and members of “Generation Z”.

Diamonds Outside of Jewelry

DJ at Turntable

Diamond is the hardest substance that we are currently aware of. If your smartphone had a diamond display, it would be rated as having a 10H screen and would be virtually impossible to scratch. You still have to be careful not to drop it, however – and it will also probably cost as much as a second-hand car.

Did you know diamonds are an essential part of the process of cutting vinyl records? The cutting head has to be made of the hardest possible material to ensure that the grooves pressed into the master plate accurately represent the sound being written to the record. Once the master plate is complete, it will be used to make a stamper – essentially a negative of the record – which is then used to press the real records.

Some DJ’s still insist on playing using vinyl, although they do often use timecoded records these days which allows a computer to virtually map any WAV or MP3 file onto the record being used on the deck.  What if you need a new track that isn’t even being distributed in WAV or MP3 yet? Then you go to a cutting house and ask for a dubplate, essentially just the bare diamond-cut master created on a one-off basis so that DJ’s can play music that is completely inaccessible to those outside of the music business. Dubplates don’t last as long as normal records unfortunately, and will start to skip after around 30-40 plays.

The Best Speakers in the World

Speakers on table next to books
Photo by Shakti Rajpurohit on Unsplash

A few short years ago, I was lucky enough to be the official UK distributor for Void Acoustics. This company creates, without question, the very best loudspeakers that money can buy. The Stasys X-Air dual 18-inch subwoofers are rated at 3200W AES, with a continuous sound level of 139dB. Thankfully, because these are only subwoofers you won’t suffer any hearing loss from running them at this volume, although you will soon discover that these speakers are both crystal clear and LOUD at much lower dB ratings.

Now for the interesting part. Diamond domes are used for the tweeters, which are the part of the speaker that delivers the high frequencies. Diamond is the only material that is both hard and light enough to push high-frequency sound without warping from intense sound pressure. If you have never heard a Void sound system, go to Space in Ibiza or Fabric in London as both have amazing Void installations. You won’t believe your ears.

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