DIVINE
  • English
    • Français
  • Fashion
  • Beauty
  • Food
  • Family
  • Health
  • Travel
  • Living
  • Reviews
  • About Us
  • Advertise
  • Contact us
  • Instagram
  • Legal
Stay Connected
Facebook
Twitter
Instagram
Pinterest
DIVINE
  • English
  • French
DIVINE
  • Fashion
  • Beauty
  • Food
  • Travel
  • Living
  • Family
  • Health
  • Reviews
  • Beauty

Lady Gaga: The New Face of Valentino’s ‘Voce Viva’ Perfume

  • July 17, 2020
  • 2 minute read
  • Jill Schneiderman
Lady Gaga
Photo: Filippo Monteforte/Getty images
Total
2
Shares
0
0
2

Lady Gaga has done it again. She has defined a generation, inspiring millions of people around the world for more than a decade.  Her messages of inclusiveness, self-love and embracing who you are are celebrated in Valentino’s latest fragrance launch – ‘Voce Viva’ which aptly translates to ‘Living Voice’.  The singer, actress and cosmetics brand owner’s own creativity and individuality is the perfect match for the perfume.  Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams.  

Creative Director Pierpaolo Piccioli is the creator of the perfume and is thrilled to have Lady Gaga as the face of the campaign:

“Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign
elevates the symbolic power of the project to the highest level. She is the icon of a generation.
Her message of freedom, passion for art, self-consciousness and equality is the same our
Valentino community stands for. I am so proud for having her in.”

Lady Gaga’s message echos Piccioli’s:

“Be yourself, love who you are, and never give up your dreams.”

View this post on Instagram

A post shared by Valentino (@maisonvalentino)

Lady Gaga has made her own dreams come true.  She is is the only artist to receive an Oscar, Grammy, BAFTA and Golden Globe in the same year for her  work in A Star is Born.  The artist has worn Valentino designs for years, most recently on the red carpet for A Star is Born.

The bottle and notes will be under wraps until the campaign launches in September 2020.  ‘Voce Viva’ will hit the shelves in Canada in October of this year.  

Total
2
Shares
Share 0
Tweet 0
Pin it 2
You May Also Like
F1 Academy: Charlotte Tilbury emblazoned F1 racing car with Chloe Chong standing in front of it and a step and repeat
    • Beauty

F1 Academy Driver Chloe Chong Set to Race this Weekend in Montreal

  • Jill Schneiderman
  • June 13, 2025
Related Topics
  • Celebrity Spokespeople
  • Fragrance Campaign
  • Fragrance Launch
  • Lady Gaga
  • Lady Gaga Voce Vita
  • New Valentino Perfume 2020
  • Perfume Brands
  • Perfume Launch
  • Valentino
  • Valentino Perfume
  • Valentino Voce Vita
Jill Schneiderman

Jill Schneiderman is a publicist and editorial director/partner at DIVINE.ca, where she blends her extensive experience in media with her passion for storytelling. An award-winning marketing professional, Jill has dedicated her career to crafting compelling stories and campaigns in the media landscape for both blue chip clients and the stable of lifestyle experts that she now works with.

Previous Article
  • Food

Shine a Light On: Neale’s Sweet N Nice Ice Cream

  • July 15, 2020
  • Jill Schneiderman
View Post
Next Article
Farro: Risotto
  • Food

Squash and Farro Risotto + Parsnip-Cashew Cream

  • July 18, 2020
  • divine.ca
View Post
Search
Featured Posts
  • eSim: Hand holding a cell phone with eSim on the screen against a city view background

    Finding Your Signal: A Traveler’s Guide to eSIMs, Pocket Wi-Fi, and Roaming

    • 3 min
    View Post
  • Casino Bonus: Man on chair with mobile phone

    Do You Need to Deposit Funds to Claim an Online Casino Bonus?

    • 4 min
    View Post
  • Lunar New Year 2025: Chef Nick Liu and Lovelri's Anthony W. leaning on the bar with diamonds in front of them

    A Sparkling Contest for Lunar New Year 2025!

    • 2 min
    View Post
Get in on the Fun
Top Posts
  • Apple Family Sharing: Silhouettes of a family of 4 at sunset 1
    3 Key Benefits of Using the Apple Family Sharing Feature
    • 2 min
  • Year of the Snake: Artistic Rendering of a Gold Snake on a red background 2
    6 Lunar New Year Gifts to Celebrate Year of the Snake
    • 3 min
  • International Shipping: AI box on a map with pins 3
    Understanding International Shipping Rates with Meest
    • 3 min
Stay Connected
Facebook
Twitter
Instagram
Pinterest
Featured Posts
  • Best Casinos: Roulette Wheel

    What are the Advantages of the Best Casinos?

    • 3 min
    View Post
  • Global Running Day: Apple iPhone 16 on Fitness+ with a running workout

    Global Running Day: Running Tips from Fitness+ Trainers

    • 5 min
    View Post
  • Moving Homes: Happy Couple Surrounded by Moving Boxes

    4 Things Not To Overlook When Moving Homes

    • 3 min
    View Post
about
DIVINE Magazine

Canada's Online Women's Magazine

DIVINE Magazine is the bilingual online destination for Canadian women. Bringing you trending features that are relevant and interesting to Canadian women, DIVINE is the place to visit for useful, practical and entertaining content.
Subscribe
Partner Network
SWAGGER Magazine, North America’s
Online Men‘s Luxury Lifestyle Magazine.Ohlala.ca, Canada’s Destination for Everything You Need to Know About Dating & Sex.
about
Stay Connected

Follow along on Instagram @DIVINEdotca

Kick your feed up a notch with the hottest beauty, style trends, recipes and more! It's not too late, follow along today and you might just catch the behind-the-scenes of our next shoot or even a contest. You can thank us later. ;) #Divinistas
Follow Us
DIVINE
  • About
  • Advertise
  • Contact
  • Privacy
Making your life a little more DIVINE.

Copyright © 2022 Divine.ca · All Rights Reserved

Input your search keywords and press Enter.