Lady Gaga has done it again. She has defined a generation, inspiring millions of people around the world for more than a decade. Her messages of inclusiveness, self-love and embracing who you are are celebrated in Valentino’s latest fragrance launch – ‘Voce Viva’ which aptly translates to ‘Living Voice’. The singer, actress and cosmetics brand owner’s own creativity and individuality is the perfect match for the perfume. Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams.
Creative Director Pierpaolo Piccioli is the creator of the perfume and is thrilled to have Lady Gaga as the face of the campaign:
“Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign
elevates the symbolic power of the project to the highest level. She is the icon of a generation.
Her message of freedom, passion for art, self-consciousness and equality is the same our
Valentino community stands for. I am so proud for having her in.”
Lady Gaga’s message echos Piccioli’s:
“Be yourself, love who you are, and never give up your dreams.”
Lady Gaga has made her own dreams come true. She is is the only artist to receive an Oscar, Grammy, BAFTA and Golden Globe in the same year for her work in A Star is Born. The artist has worn Valentino designs for years, most recently on the red carpet for A Star is Born.
The bottle and notes will be under wraps until the campaign launches in September 2020. ‘Voce Viva’ will hit the shelves in Canada in October of this year.
