DIVINE
  • English
    • Français
  • Fashion
  • Beauty
  • Food
  • Family
  • Health
  • Travel
  • Living
  • Reviews
  • About Us
  • Advertise
  • Contact us
  • Instagram
  • Legal
Stay Connected
Facebook
Twitter
Instagram
Pinterest
DIVINE
  • English
  • French
DIVINE
  • Fashion
  • Beauty
  • Food
  • Travel
  • Living
  • Family
  • Health
  • Reviews
  • Living

Is Gwyneth Paltrow’s Goop a Great Model for Lifestyle Businesses to Follow?

  • October 17, 2022
  • 3 minute read
  • divine.ca
Goop: Woman in a Yoga Pose at Sunset
Image by mohamed Hassan from Pixabay
Total
1
Shares
0
0
1

Gwyneth Paltrow is one of the most recognizable actors in Hollywood, having appeared in films like Iron Man, Shallow Hal, and The Royal Tenenbaums. She is best known for her work on screen, but she has used her success as a springboard for other projects as well. In recent years, she has put a greater focus on her business pursuits.

Paltrow’s main business is Goop, a lifestyle company she founded in 2008. The brand started small and went from strength to strength, and now even has a Netflix series. Anyone wanting to start a lifestyle company should look to Paltrow’s Goop for inspiration.

Paltrow Founded Goop in 2008

Goop started off simple. Paltrow began a newsletter that would give readers advice about a variety of topics, centring on a healthy lifestyle. The information was built around new age concepts such as getting in touch with one’s inner self. Early readers were fans of Paltrow and her work, and they signed up to get an insight into the legendary actor’s daily life. It allowed people to model her behaviours and habits, while at the same time feeling closer to the star.

After gaining a lot of followers, the brand turned into a real eCommerce business. At that point, Goop collaborated with fashion brands and other companies, setting up pop-up stores, podcasts, and various other offshoots that allowed it to grow into a global brand. The Netflix series has helped it gain even more attention. The Goop Lab with Gwyneth Paltrow was released in 2020 and gave viewers a taste of the inner workings of the company. This also led to a spinoff, Sex, Love & Goop, which hit the platform in 2021 and gave Goop more exposure.

 

Small Businesses Can Learn a Lot from Goop

Starting a lifestyle business or eCommerce site is a highly viable career opportunity for women in 2022, and Paltrow’s business could act as a great model to follow for anyone who wants to pursue such a dream. One of the key things to learn is that she started off simple and gained a following before expanding. Indigo9Digital has commented on the incredible growth strategy that Goop used. The newsletter gathered pace quickly and had more than 150,000 subscribers in its first year. Within a decade, it had eight million. All the attention Paltrow got from this enabled her to easily market other aspects of the business.

Anyone aiming to start a new business should take note of this clever marketing strategy. It is important to start off simple and have a clear focus in the early days. Pick a niche for your business and master this first, attracting a large customer base that’s interested in it. From that point, it is much easier to expand. If you try to do too much too early, you may find that your business fails to take off at all.

There are various forward-thinking aspects about Goop that business owners should look to incorporate in their own companies. For example, Paltrow is a well-known advocate of cryptocurrency. The digital payment method is something that all online businesses should look to integrate, as it could well be the future of payments. According to a handy infographic from bitcoincasinowiz, thousands of retail stores are Bitcoin-ready, with Japan the furthest ahead in the world. Bitcoin’s rarity has been compared to gold, suggesting that it could play the same function in the economy as gold has for so many years. Businesses that accept it now could be well placed for the future.

The wellness industry is definitely a good sector to get into as well, and Paltrow’s success has highlighted that. According to McKinsey & Company, the market will be worth $1.5 trillion in the future. There are various branches of it, so you can easily pick an area to focus on in the early days of your business. Once established, you’ll be able to venture into different offshoots.

There’s no doubt that Paltrow’s success as an actor helped her company to gain attention in its early days, but that doesn’t mean that others can’t replicate her path. Thanks to social media, it’s easier than ever for anyone to gain a following online.

Total
1
Shares
Share 0
Tweet 0
Pin it 1
You May Also Like
Wedding Photography: Polaroids of a bride and groom set against a white background with gold confetti
    • Living

Wedding Photography Mistakes to Avoid

  • divine.ca
  • May 18, 2025
Mother's Day Gift: Heart shaped pancakes with MOM letters. Mothers Day breakfast concept. Top view table scene with a white wood background.
    • Beauty
    • Fashion
    • Living

Mother’s Day Gift Guide: Our Top 6 Last Minute Gift Ideas

  • Jill Schneiderman
  • May 9, 2025
Patio Furniture: two loungers and assorted, brightly coloured furniture
    • Living

Our Favourite Patio Furniture for 2025

  • Jill Schneiderman
  • May 3, 2025
Claim: Wrapped Box with bow
    • Living

What Every Woman Should Know Before Clicking ‘Claim’

  • divine.ca
  • April 29, 2025
Music Career: Black and white close up of guitar head
    • Living

Start a Music Career You’ll Love With Three Tips

  • divine.ca
  • April 24, 2025
Related Topics
  • Celebrity Lifestyle Brands
  • Goop
  • Goop as a business model
  • Gwenyth Paltrow
  • Gwyneth Paltrow
  • Gwyneth Paltrow’s Goop
  • Lessons Learned from Goop
divine.ca

Previous Article
female entrepreneur
  • Living

Stats, Inspiration, and Tips to Become Canada’s Next Female Entrepreneur Sensation

  • October 17, 2022
  • divine.ca
View Post
Next Article
Why Roses Always Make The Perfect Gift: Person holding a bouquet of pink roses
  • Living

Top 7 Reasons Why Roses Always Make The Perfect Gift

  • October 21, 2022
  • divine.ca
View Post
Search
Featured Posts
  • The Keg Steakhouse: Pouring sauce over a striploin steak

    DIVINE Dines: The Keg Steakhouse

    • 4 min
    View Post
  • Apple Watch Series Ten: Three Apple Watches with metal straps

    Apple Watch Series 10: The perfect balance of style and productivity

    • 2 min
    View Post
  • October 7th: Painting of Shiri Bibas and her babies surrounded by Hamas

    International Women’s Day: Honouring October 7th Women

    • 5 min
    View Post
Get in on the Fun
Top Posts
  • The Grinch Meal: McDonald's adult meal with Big Mac, Fries, Drink and The Grinch Socks 1
    The Grinch Meal from McDonald’s Hits Canadaville
    • 2 min
  • 2
    Exploring Scandinavian Excellence with the Volvo XC90
    • 2 min
  • Curb Appeal: Exterior of a Home with Yellow Pain and a tree 3
    Curb Appeal: Amazing Ways to Upgrade Your Home’s Exterior
    • 3 min
Stay Connected
Facebook
Twitter
Instagram
Pinterest
Featured Posts
  • Doughnuts: Chocolate Glazed Doughnuts on plate with sprinkles

    Hanukkah Recipe: Amy Stopnicki’s Baked Chocolate Doughnuts

    • 2 min
    View Post
  • Sports Betting: Goalie in Net

    Demystifying the Intricacies of How Sports Betting Works

    • 4 min
    View Post
  • Improve your Communication: Man and Woman shaking hands

    Improve Your Communication and Advance Your Career in 4 Simple Steps

    • 3 min
    View Post
about
DIVINE Magazine

Canada's Online Women's Magazine

DIVINE Magazine is the bilingual online destination for Canadian women. Bringing you trending features that are relevant and interesting to Canadian women, DIVINE is the place to visit for useful, practical and entertaining content.
Subscribe
Partner Network
SWAGGER Magazine, North America’s
Online Men‘s Luxury Lifestyle Magazine.Ohlala.ca, Canada’s Destination for Everything You Need to Know About Dating & Sex.
about
Stay Connected

Follow along on Instagram @DIVINEdotca

Kick your feed up a notch with the hottest beauty, style trends, recipes and more! It's not too late, follow along today and you might just catch the behind-the-scenes of our next shoot or even a contest. You can thank us later. ;) #Divinistas
Follow Us
DIVINE
  • About
  • Advertise
  • Contact
  • Privacy
Making your life a little more DIVINE.

Copyright © 2022 Divine.ca · All Rights Reserved

Input your search keywords and press Enter.