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e.l.f. Cosmetics Super Bowl Ad

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Telenovela: Melissa McCartney applying e.l.f. Lip Oil
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  • 3 min
  • Beauty

e.l.f. Goes Full Telenovela for the Big Game and We’re Here for the Drama

  • February 6, 2026
  • Jill Schneiderman
Leave it to e.l.f. Cosmetics to turn the Big Game into a full-blown cultural moment. On Sunday, February 8, 2026, the cult-favourite beauty brand shows up with a telenovela-inspired campaign…
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