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Joe Fresh Launches the Vacation Edit with Roxy Earle

  • February 22, 2024
  • 1 minute read
  • Jill Schneiderman
Vacation Edit: Roxy Earle in a green bathing suit lying on a towel
Photo Courtesy of Joe Fresh
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Fashionistas, we have some exciting news for you! Joe Fresh’s latest capsule collection, the Vacation Edit with Roxy Earle is now available at select stores and online. The Vacation Edit with Roxy Earle is perfect for winter getaways or just to stock up on summer essentials. This exclusive collection includes nine size-inclusive styles, including swimwear, cover-ups, footwear, and accessories.

“I’m excited to kick off another stylish collection with Joe Fresh,” says Roxy Earle. “We’re celebrating beautiful bodies with elevated styles at accessible price points. Our hope is that customers will feel glamorous while making lasting memories on vacation with friends and family.”

Vacation Edit: Roxy Earle with two models in swimsuits and coverups
Photo Courtesy of Joe Fresh

For the first time, Joe Fresh held a social media contest to cast two of Roxy’s Instagram followers to star alongside her in the Vacation Edit campaign. The limited-edition collection is available in sizes XS to 3X, with shoes ranging in full sizes from 6 to 11. Finding a fashionable, flattering swimsuit is always tough, so we love the colourful, on trend pieces in the capsule collection.

Now, let’s take a closer look at the Vacation Edit with Roxy Earle:

The Roxy Balconette Swimsuit – $55

Vacation Edit: Green Balconette One Piece Bathing Suit
Photo Courtesy of Joe Fresh
Buy Now

Seabreeze Cover-Up – $49

Vacation Edit: Roxy Earle in a white crochet cover up
Photo Courtesy of Joe Fresh
Buy Now

Hideaway Sandals – $44

Vacation Edit: White Slide Sandals resting on a woman's hand
Photo Courtesy of Joe Fresh
Buy Now

Beachfront Cover-Up – $39

Vacation Edit: Roxy Earle in a pink bathing suit cover up
Photo Courtesy of Joe Fresh
Buy Now

Oasis Bikini Top – $39 and Oasis Bikini Bottom – $29

Vacation Edit: Two models in pink bikinis and jeans
Photo Courtesy of Joe Fresh
Buy Now

Tropical Garden Top – $35

Vacation Edit: Tropical Garden Blouse
Photo Courtesy of Joe Fresh
Buy Now

Tropical Garden Short – $29

Vacation Edit: Floral Shorts
Photo Courtesy of Joe Fresh
Buy Now

Hideaway Sun Hat – $24

Vacation Edit: White Fedora with Floral Band
Photo Courtesy of Joe Fresh
Buy Now
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Jill Schneiderman

Jill Schneiderman is a publicist and editorial director/partner at DIVINE.ca, where she blends her extensive experience in media with her passion for storytelling. An award-winning marketing professional, Jill has dedicated her career to crafting compelling stories and campaigns in the media landscape for both blue chip clients and the stable of lifestyle experts that she now works with.

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