Showcasing the 5 Piece Hyba X Michelle Hoogveld Collab

Hyba Activewear has unveiled a limited-edition collection in collaboration with renowned Canadian contemporary painter and muralist, Michelle Hoogveld. The exclusive Hyba X Michelle Hoogveld collab includes a jacket, sports bra, leggings, sweatshirt, and bag, is now available for purchase exclusively at select Reitmans’ stores across Canada and on Reitmans.com.

This five-piece collection showcases Hoogveld’s distinctive, vibrant geometric patterns, styled with her signature hearts. Hyba X Michelle Hoogveld reflects a thematic nod to love.

“Often I put the shape of a heart into my work. The emotion you feel through the colours, it always comes back to this idea of love and connection,”​ says Michelle Hoogveld. “It’s been a dream of mine to bring my artwork to life through something someone could wear.”

Each item is a unique blend of style and functionality, encouraging effortless mixing and matching. With these chic activewear pieces, you will look like a work of art whether you are working out or just hanging out.

Here are the five pieces from the Hyba X Michelle Hoogveld collab:

Windbreaker Jacket – $74.90

Brighten up a grey, blustery day with this bold and bright windbreaker jacket from the Hyba X Michelle Hoogveld collab. You’ll stay dry thanks to the wind-resistant and water-repellent woven fabric.

Long-Sleeve Crew-Neck French Terry Sweatshirt – $64.90

This crewneck sweater features Michelle Hoogveld’s iconic hearts. If you love the patterns featured in the collab, but you are a less is more kind of person, pick up this stylish piece.

Pulse Leggings – $59.90

These high-rise leggings feature moisture-wicking, quick-drying properties. Best of all, they are stylish!

Pulse Sports Bra – $49.90

This medium support  sports bra is made with stretch ‘stay-cool’ knit fabric and quick-dry, moisture-wicking properties. It features a scoop neckline, removable cups and adjustable straps.

Sling Bag – $49.90

We love the graphic design on this Hyba X Michelle Hoogveld sling bag. It is the ideal size holding everything that you need including a water bottle with you.