DIVINE
  • English
    • Français
  • Fashion
  • Beauty
  • Food
  • Family
  • Health
  • Travel
  • Living
  • Reviews
  • About Us
  • Advertise
  • Contact us
  • Instagram
  • Legal
Stay Connected
Facebook
Twitter
Instagram
Pinterest
DIVINE
  • English
  • French
DIVINE
  • Fashion
  • Beauty
  • Food
  • Travel
  • Living
  • Family
  • Health
  • Reviews
  • Fashion

Feel Fabulous in Joe Fresh X Roxy Earle’s Swimwear Capsule Collection

  • May 6, 2021
  • 2 minute read
  • Jill Schneiderman
Swimwear: Roxy Earle
Total
1
Shares
0
0
1

Let’s get real, shall we? There are few things more traumatizing for a woman than swimwear shopping. It becomes even more challenging if you are a size 14 or above. There are fewer options and the suits either lack support or if the support is there, the swimsuit looks like it came from a time machine circa 1932.  Inclusive sizing is only available at “plus-sized” stores or separated either by floor or by section at most retailers. Joe Fresh and Roxy Earle have once again teamed up to create something fun, fashionable and yes, size inclusive in swimwear.

Swimwear: Roxy Earle

The capsule collection will feature five pieces, including a one-piece swimsuit, two-piece bikini, tunic cover-up and sandals, available in sizes XS-3X. The limited-edition capsule collection will be available online and in select retail stores beginning May 13, 2021 and we are here for it! Earle, founder of Luxurious Roxy and the soon-to-be-launched Ana app, is a body positive activist and founder of the #MySizeRox movement.

“I know what it’s like shopping for a bathing suit when you are over a size 10. It can be difficult, expensive and draining. You need support and want to feel fashionable but you always have to sacrifice one to have the other. That robs you of your self-confidence. I wanted to create something that a woman can feel confident and fabulous in.”

Joe Fresh is offering the swimwear at the same price from size XS to 3X. This is something that is rare for fashion retailers. This was important to Earle too. “Joe Fresh insisted on having the same price point for all sizing – that’s another reason why I love working with them. I understand that sometimes more fabric comes with a higher price point, but the entire collection is priced the same regardless of the size. When brands charge a premium or merchandise pieces in a separate section, we strip women of their confidence and make them feel unworthy and like they don’t belong.”

Earle stressed that she was involved in every part of the collaboration with Joe Fresh. She incorporated feedback from her dedicated #MySizeRox following into the designs. “Joe Fresh was really open to this and really listened. I came into meetings with vision boards of what I wanted for the cut and pattern of the swimwear.” Earle continues, “The swimsuits, from a technical stand point, offer the support that a woman needs through the fabric design and features like thicker straps. This prevents digging if you have a larger bust. They show off a woman’s curves whether in the two piece or the one piece with a tie that emphasizes the waist. The pieces are cost-effective, on-trend and most importantly, a woman will feel incredible wearing them whether they are vacationing in the south of France or closer to home.”

Check out the individual pieces from the limited collection below:

Swimwear: One piece suit
Joe Fresh x Roxy Earle One-Piece Swimsuit – $39.00
Bikini Top
Joe Fresh x Roxy Earle Bikini Top – $29.00
Bikini Bottom
Joe Fresh x Roxy Earle Bikini Bottom – $24.00
Cover Up
Joe Fresh x Roxy Earle Tunic Cover-Up – $24.00
Total
1
Shares
Share 0
Tweet 0
Pin it 1
You May Also Like
Fashion Sense: Woman wearing peach dress with black motorcycle jacket with close up of watch
    • Fashion

3 Ways To Develop A Good Fashion Sense

  • divine.ca
  • September 14, 2023
Barilla Canada: Man and woman leaning against a wall featuring a plate of pasta
    • Fashion
    • Food
    • Sponsored

Spin to Win Items from the Limited-Edition Clothing Capsule from Barilla Canada and Parasuco Until September 18

  • Jill Schneiderman
  • September 13, 2023
SHEIN Canada: SHEIN X sign and clothing display
    • Fashion
    • Sponsored

SHEIN Canada is Hosting Their First Ever Montreal Pop-Up Shopping Experience

  • Jill Schneiderman
  • July 26, 2023
Related Topics
  • #MySizeRox
  • Bikinis
  • Body positive
  • Canadian Fashion
  • Canadian Retailers
  • Fashion Collab
  • Joe Fresh
  • Joe Fresh x Roxy Earle
  • One Piece Bathing Suits
  • swimsuits
  • swimwear
  • Swimwear Brands
  • Swimwear Canada
Jill Schneiderman

Previous Article
Cinco De Mayo: Three Salsas
  • Food

Cinco De Mayo: Three Salsa Recipes to Celebrate With!

  • May 4, 2021
  • divine.ca
View Post
Next Article
  • Beauty

6 New Makeup Launches for Spring

  • May 7, 2021
  • Caroline Elie
View Post
Search
Featured Posts
  • BV: Woman with hands holding pressing crotch lower abdomen

    What is BV, and What are the Symptoms?

    • 3 min
    View Post
  • Luxury Bedspread: Bed with bench at the foot of it

    How to Transform Your Bedroom with a Luxury Bedspread

    • 3 min
    View Post
  • Canada's 100 Best Restaurants: Diners at Mon Lapin

    The Complete List of Canada’s 100 Best Restaurants 2023

    • 3 min
    View Post
Get in on the Fun
Top Posts
  • Friends Like These: Book Cover Art 1
    DIVINE Reads: Friends Like These by Meg Rosoff
    • 2 min
  • Smashed Brussels Sprouts: Brussels sprouts with Brown Butter Tuna Hollandaise 2
    Fish Fridays: Smashed Brussels Sprouts with Brown Butter Tuna Hollandaise
    • 2 min
  • 3
    A Glimpse Into Yummie, Your New Favourite Shapewear Brand
    • 2 min
Stay Connected
Facebook
Twitter
Instagram
Pinterest
Featured Posts
  • Love and Lemons: Simple Feel Good Food

    3 Delicious Recipes from Love & Lemons: Simple Feel Good Food

    • 5 min
    View Post
  • Most Fashionable NBA Stars: Lebron James Jersey

    4 Most Fashionable NBA Stars

    • 3 min
    View Post
  • New Destinations: Artistic rendering of a suitcase open with the bottom as a beach

    The Unpredictability of New Destinations: Embracing the Unexpected

    • 3 min
    View Post
about
DIVINE Magazine

Canada's Online Women's Magazine

DIVINE Magazine is the bilingual online destination for Canadian women. Bringing you trending features that are relevant and interesting to Canadian women, DIVINE is the place to visit for useful, practical and entertaining content.
Subscribe
Partner Network
SWAGGER Magazine, North America’s
Online Men‘s Luxury Lifestyle Magazine.Ohlala.ca, Canada’s Destination for Everything You Need to Know About Dating & Sex.
about
Stay Connected

Follow along on Instagram @DIVINEdotca

Kick your feed up a notch with the hottest beauty, style trends, recipes and more! It's not too late, follow along today and you might just catch the behind-the-scenes of our next shoot or even a contest. You can thank us later. ;) #Divinistas
Follow Us
DIVINE
  • About
  • Advertise
  • Contact
  • Privacy
Making your life a little more DIVINE.

Copyright © 2022 Divine.ca · All Rights Reserved

Input your search keywords and press Enter.