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The 5 Best Mascaras We Tried at the Drug Store in 2024

  • October 16, 2024
  • 3 minute read
  • Jill Schneiderman
Mascara: Closeup of a woman adding mascara to her lashes
Photo: Bruno from Pixabay
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Mascara is a makeup essential that can transform your look in seconds, giving lashes a boost of length, volume, and definition. Whether you’re aiming for a natural, everyday flutter or a bold, dramatic finish, the right mascara can make all the difference. With so many formulas, brushes, and claims on the market—curling, lengthening, volumizing—choosing the perfect one can be overwhelming. The good news is that you don’t have to pay luxury prices for a great formula. Some of the best mascaras can be found at the drugstore (Shoppers Drug Mart in this case) and we are sharing some of our favourites with you.

L’Oréal Paris Voluminous Panorama Mascara – $22.99

Mascara: L'Oreal Paris Voluminous Panorama Mascara
Photo Courtesy of L’Oréal Paris

This is a favourite. L’Oréal Paris did the impossible and created a mascara that doesn’t budge. It promises to last for 24 hours, and it really does! Voluminous Panorama Mascara is said to provide corner-to-corner, panoramic volume. It also manages to lengthen your lashes. It has an easy to apply formula that isn’t too wet. It is utter perfection. It is one of the pricier mascaras at the drugstore, so wait until it goes on sale to stock up. You will want a back up of this!

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Maybelline New York Lash Sensational Sky High Mascara $17.99

Mascara: Maybelline Lash Sensational Sky High Mascara
Photo Courtesy of Maybelline New York

It is always hard to keep up with mascara launches and Maybelline New York is known for their mascaras. Our favourite is Lash Sensational Sky High Mascara. It lengthens. It separates. It thickens without clumping. It doesn’t flake or smudge. It acts like a tubing mascara, but it’s better. If you want an all-around great mascara, this is it.

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E.L.F. Cosmetics Lash XTNDR Mascara – $9.99

Mascara: E.L.F. Lash XTNDR Mascara
Photo: Shoppers Drug Mart

E.L.F.  Cosmetics Lash XTNDR Mascara is part of Thoughtful Choices at Shoppers Drug Mart meaning:
• No animal testing
• Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone

It is also a really great mascara that lengthens beautifully. It stays on until you take it off, and has a light tubing formula which means that it doesn’t come off in clumps like a typical tubing mascara. E.L.F. is really killing it with many of their products and this mascara is no exception. It’s not just a great mascara for the price – it’s a great mascara period.

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Milani Highly Rated Anti-Gravity Tubing Mascara – $21.99

Mascara: Milani Highly Rated Anti-Gravity Tubing Mascara
Photo Courtesy of Milani

Milani Highly Rated Anti-Gravity Tubing Mascara is a really good mascara and part of Thoughtful Choices at Shoppers Drug Mart. It is a wetter formula than the three mascaras above. It also shares the same conical wand that all of the mascaras in our 5 best list have. It is another one of the pricier mascaras, so if you like a wetter, traditional tubing mascara, this one is ideal for you. Just wait for sales.

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Essence Lash Without Limits Extreme Lengthening & Volume Mascara – $5.99

Mascara: Essence Lash Without Limits Extreme Lengthening & Volume Mascara
Photo: Shoppers Drug Mart

Last, but not least is another Thoughtful Choices at Shoppers Drug Mart product. Essence Lash Without Limits Extreme Lengthening & Volume Mascara is also a good mascara and again, not just for the price. Essence has a few good mascaras, but this one is truly the best of them. Essence doesn’t get as much hype as other brands, and you have to look for it in-store, but they have some of the best products on the beauty market at the drugstore.

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Remember to throw your mascara out every three months. If you notice an odour, clumping or flaking that didn’t happen before, throw out the mascara right away. Using old mascara may lead to eye infections. Have a back up of a favourite mascara, but you don’t need to have 20 of them. You can use up a minimum of four per year, and if you like to try a variety, save it for your next “quarter”.

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Jill Schneiderman

Jill Schneiderman is a publicist and editorial director/partner at DIVINE.ca, where she blends her extensive experience in media with her passion for storytelling. An award-winning marketing professional, Jill has dedicated her career to crafting compelling stories and campaigns in the media landscape for both blue chip clients and the stable of lifestyle experts that she now works with.

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