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What is Behind the Popularity of Emojis?

  • September 11, 2023
  • 3 minute read
  • Jill Schneiderman
Emojis: Love Emojis on a screen
Photo: Domingo Alvarez E
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We are now living in a time where pictures speak louder than words. Emojis have transformed our DMs, IMs, and texts, injecting fun, emotion, and pizzazz into our conversations. They have become such a pop-culture phenomenon that they even had a movie moment (cue the music for The Emoji Movie) and have a National Emoji Day on July 17th. According to ExpressVPN, 10 billion emojis are used every day, with over 95% of internet users having used an emoji at some point.

We decided to take a closer look at why they have become so integral to our communications. So now, it’s time to sit back, relax, and find out all about what is behind the popularity of emojis. 😊

Emojis: The Emotion Whisperers

Imagine sending a text message without emojis. Emojis have become the norm when texting your friends or family. They can turn a regular sentence into a laugh-out-loud moment or add a hint of fun to what may otherwise be a boring honey-do list. These mini-emotion whisperers are here to rescue us from boring conversations.

An Easy Way to Express Feelings

No language barriers here. Emojis make communication easier. A heart emoji speaks the language of love, even when you have to communicate in a language that isn’t your own. They have a universal appeal that becomes the ultimate icebreaker. Want to tell your partner that you love them? There is an emoji for that. Do you want to be flirtier? Emojis have you covered, and you can easily express yourself without feeling self-conscious.

Get Your Point Across Quickly

In the digital fast lane, emojis can help you get your point across quickly. Instead of typing out a “War and Peace” saying how excited you are, just drop a “fire emoji” or an “angry face,” and people will automatically understand what you mean. Emojis are a shortcut to expressing yourself quickly, especially in a world where we are constantly on the go. If someone tells you something that is unbelievable, for example, but you know it’s true, just send them 👁️ 🐝🍁🐑  (I believe you).

Share Compassion and Support

Communication isn’t just about words; it’s about connecting on an emotional level. When you don’t know the right things to say, there are options. A comforting hug emoji or a teary-eyed one can say more than words ever could. Emojis help us bridge the emotional gap and express sympathy or express support in a simple way.

Pop Culture Icons

Emojis have officially gone from being communication tools to pop culture icons. They’re not just symbols; they’re statements of identity, style, and what’s new and now. Some emojis have achieved celebrity status and are instant conversation starters. They’ve even taken over merchandise, art, and fashion. New emojis are constantly being introduced. They have come a long way since the early days of : )

So, why are emojis so popular? They pepper your conversations with humour, emotion, and style. Emojis bridge gaps, speak a universal language, help you express yourself quickly, engage your visual senses, tug at your heartstrings, and have become the hottest thing in pop culture. As emojis keep evolving, they’ll stay at the heart of our digital conversations, making sure every message is fun and helping us stay connected.

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Jill Schneiderman

Jill Schneiderman is a publicist and editorial director/partner at DIVINE.ca, where she blends her extensive experience in media with her passion for storytelling. An award-winning marketing professional, Jill has dedicated her career to crafting compelling stories and campaigns in the media landscape for both blue chip clients and the stable of lifestyle experts that she now works with.

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