Yesterday, Canadian athletic-wear giant, lululemon revealed its first-ever summer Athlete Kit for Team Canada ahead of the Paris 2024 Olympic and Paralympic Games. Team Canada X lululemon, a collaboration between the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), is notable for it’s inclusivity taking inspiration and advice for the athletes of the Paris 2024 Olympic and Paralympic Games:
“For Paris 2024, we had the opportunity to deepen our partnership with the Olympians and Paralympians who represent Canada on the global stage,” said Calvin McDonald, CEO, lululemon. “We took an innovation-first approach to design a collection driven by athlete insights, so they can feel and perform their best in Paris. All of us at lululemon are honoured to support these athletes, both as individuals and a team, as they represent their country this summer.”
The Team Canada X lululemon athlete kits were a hit with the Olympians and Paralympians thanks to design highlights including adaptability, thermal comfort, fit and function and of course, the beautiful prints that show off national pride.
“My biggest takeaway from this process was lululemon’s commitment to working with Paralympians to make the pieces accessible and adaptable,” said Zak Madell, lululemon Ambassador and Team Canada Wheelchair Rugby Player.
This response was echoed by by Karen O’Neill, CEO, Canadian Paralympic Committee .“This will be one of the most adaptable and inclusive kits Canada has ever worn at the Games. lululemon’s dedication to detail and working in partnership with athletes will ensure all team members are both stylish and comfortable.”
lululemon also gives back to Canadian athletes through the Future Legacy program, with 10% of sales from all Future Legacy items supporting the Canadian Olympic Foundation and Paralympic Foundation of Canada.
Select items from Team Canada X lululemon launched online in Canada yesterday and in-stores today. We are sharing some of our favourite pieces from the women’s collection in case you wanted to get into the Olympic spirit – after all, Paris 2024 is just 100 days away!
Team Canada Beyondfeel Women’s Running Shoe – $198.00
Worn by Team Canada on the podium at the Games.
Buy NowTeam Canada Future Legacy Mini Belt Bag – $38.00
10% of sales support Team Canada athletes.
Buy NowTeam Canada Curved Crossbody Bag 3L
Team Canada Future Legacy Ball Cap – $38.00
10% of sales support Team Canada athletes.
Buy NowTeam Canada Women’s Vented Jacquard Bomber Jacket – $398.00
Worn by Team Canada during the Opening Ceremony at the Games.
Buy NowTeam Canada lululemon Align High-Rise Pant – $98.00
Which pieces from Team Canada x lululemon will you pick up?
