{"id":1624199,"date":"2026-10-27T13:34:05","date_gmt":"2026-10-27T17:34:05","guid":{"rendered":"https:\/\/divine.ca\/?p=1624199"},"modified":"2026-10-27T13:38:44","modified_gmt":"2026-10-27T17:38:44","slug":"webster-green-benjamin-moores-colour-of-the-year","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/webster-green-benjamin-moores-colour-of-the-year\/","title":{"rendered":"Meet Webster Green: Benjamin Moore’s Color of the Year 2027"},"content":{"rendered":"

For years, 50 shades of white, beige and grey have dominated home d\u00e9cor, but there’s something to be said for bringing a little more colour into our lives. Whether it’s a dramatic accent wall, colourful kitchen cabinetry or a front door that makes a statement, homeowners are becoming more adventurous with their decorating choices. And if Benjamin Moore’s Color of the Year 2027<\/a> is any indication, green is going to be getting plenty of attention.<\/p>\n

Meet Webster Green HC-130, a rich, sophisticated shade that feels familiar without being predictable. It’s the centrepiece of Benjamin Moore’s Color Trends 2027 palette, which features eight colours ranging from soft, understated neutrals to deeper, more dramatic hues. The collection offers plenty of inspiration for anyone looking to refresh their home, whether that means a complete room makeover<\/a> or simply introducing a new colour into an existing space.<\/p>\n

But how does a paint colour earn the title of Color of the Year and what makes Webster Green the right choice for 2027? DIVINE spoke with Hannah Yeo, Senior Manager, Color Marketing at Benjamin Moore, about the inspiration behind this year’s selections, what’s influencing the colors we’re choosing for our homes and how to incorporate Webster Green into your own d\u00e9cor.<\/p>\n

\"Webster
Photo Courtesy of Benjamin Moore<\/figcaption><\/figure>\n

Can you take us behind the scenes of how Benjamin Moore selects its Color of the Year? What goes into the process, and how far in advance does it begin?<\/h4>\n

The Benjamin Moore Color Trends is developed entirely in-house by our Color Marketing team. The process unfolds over the course of a year, with the team continuously gathering inspiration from design and trade events, cultural shifts, trend discussions and observations from everyday life. Then the team come together to share what we\u2019re seeing and identify common threads. One of the strengths of our team is that we each bring unique perspectives on color, leading to rich discussions around why certain hues resonate, how design preferences are evolving and how the way we live influences the colors we choose to surround ourselves with.<\/p>\n

These insights are then distilled through the lens of paint, ensuring the colors we select not only reflect the cultural moment but also translate beautifully into enduring wall colors. This year, our conversations centered on the idea of thoughtful design and the role that trend plays in our home. We noted how colors and items that we bring into our spaces earn their place, rather than serving as a fleeting expression of trend. We also recognize the growing desire for colors that offer lasting relevance. Ultimately, we were searching for colors that balance freshness and excitement with reassurance and enduring appeal.<\/p>\n

What made Webster Green stand out as the Colour of the Year for 2027? What does this particular shade say about where interior design is heading?<\/h4>\n

As the team discussed searching for colors that balance freshness and reassurance, we naturally gravitated toward the green family. Green possesses an inherent sense of composure, blending the calm dependability of blue with the optimism of energy of yellow. It is a color that feels both grounded and uplifting.<\/p>\n

As we dug deeper, we found that green has remained remarkably relevant throughout decades of design. Looking through our archives, we saw how the color family has adapted to changing aesthetics while maintaining its enduring appeal. We wanted to select a green that has composure and timelessness, while feeling right for today\u2019s spaces. This led us to Webster Green HC-130. Confident and classic, it has sophisticated composure that enlivens and adapts across design styles. This color nods to timeless palettes that have shaped interior design, yet supports the current desire for trusted, grounded hues that create distinctive and noteworthy spaces.<\/p>\n

We’re seeing a resurgence of richer, more expressive colors in home d\u00e9cor. What’s driving this shift away from the neutral palettes that have dominated interiors for so long?<\/h4>\n

While neutrals remain an important part of interior design, we\u2019re seeing growing interest in colors that bring depth, character and a sense of permanence to a space. Homeowners are taking a more thoughtful approach to their interiors, collecting and curating furnishings, objects and colors that earn their place in the home. As a result, homes are becoming more personal and layered \u2013 reflecting the places people have been, the things they value and the stories they want their spaces to tell. Color plays a significant role in that expression. Richer, more nuanced hues bring individuality to a space while also offering the stability, composure and timeless quality many people are seeking today.<\/p>\n