{"id":1620930,"date":"2025-09-25T20:23:32","date_gmt":"2025-09-26T00:23:32","guid":{"rendered":"https:\/\/divine.ca\/?p=1620930"},"modified":"2025-09-25T20:23:32","modified_gmt":"2025-09-26T00:23:32","slug":"miley-cyrus-in-a-new-era-with-maybelline-new-york","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/miley-cyrus-in-a-new-era-with-maybelline-new-york\/","title":{"rendered":"Miley Cyrus Ushers in a New Era with Maybelline New York"},"content":{"rendered":"<p data-start=\"239\" data-end=\"382\">What happens when one of the most recognizable voices in pop music takes on one of the most recognizable jingles in beauty? A beautiful new way to self-expression.<\/p>\n<p data-start=\"384\" data-end=\"730\"><a href=\"https:\/\/www.maybelline.ca\/en-ca\/miley-cyrus\" target=\"_blank\" rel=\"noopener\">Maybelline New York<\/a> has officially named Miley Cyrus as its <a href=\"https:\/\/divine.ca\/en\/shay-mitchell-maybelline-new-yorks-global-ambassador\/\">newest global spokesperson<\/a>, and to mark the moment, the superstar has reimagined the brand\u2019s legendary \u201cMaybe it\u2019s Maybelline\u201d jingle. For decades, the tagline has symbolized confidence and self-expression. Now, it\u2019s being reborn with Miley\u2019s signature edge, boldness, and raw energy.<\/p>\n<div class=\"cs-embed cs-embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Miley Cyrus - Maybe It\u2019s\u2026\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/HL4vc4zXM3c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p data-start=\"732\" data-end=\"1149\">\u201cI remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is,\u201d Miley said in the announcement. \u201cTo take something so iconic and make it mine\u2014it\u2019s powerful and personal. This partnership brings together two core parts of me. You can\u2019t erase makeup from music. Within music, there\u2019s performance and honesty\u2014makeup enhances both. It\u2019s how I tell my truth without saying a word.\u201d<\/p>\n<p data-start=\"732\" data-end=\"1149\">She continues, &#8220;Maybelline shares my belief that makeup should be expressive, ever-evolving. Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life.\u201d<\/p>\n<p data-start=\"1151\" data-end=\"1601\">The collaboration is more than a nostalgic nod. It\u2019s a campaign that fuses music and makeup, designed to empower fans with fresh ways to express themselves. As Sandrine Jolly, Global Brand President of Maybelline New York, explained: \u201cMiley is more than a global icon\u2014she is a muse of modern beauty. With her unmistakable voice and vision, she turns our iconic jingle into something raw, intimate, and powerfully reflective of this Maybelline era.\u201d<\/p>\n<figure id=\"attachment_1620934\" aria-describedby=\"caption-attachment-1620934\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1620934\" src=\"https:\/\/divine.ca\/wp-content\/uploads\/2025\/09\/miley_ssvinylink_jingleinthewild_developed_3000.jpg\" alt=\"Miley Cyrus: The singer is applying Maybelline New York as she looks to the right\" width=\"600\" height=\"800\" srcset=\"https:\/\/divine.ca\/wp-content\/uploads\/2025\/09\/miley_ssvinylink_jingleinthewild_developed_3000.jpg 600w, https:\/\/divine.ca\/wp-content\/uploads\/2025\/09\/miley_ssvinylink_jingleinthewild_developed_3000-320x427.jpg 320w, https:\/\/divine.ca\/wp-content\/uploads\/2025\/09\/miley_ssvinylink_jingleinthewild_developed_3000-560x747.jpg 560w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-1620934\" class=\"wp-caption-text\">Photo Courtesy of Maybelline New York<\/figcaption><\/figure>\n<p data-start=\"1603\" data-end=\"1826\">The campaign rolls out this fall across TV, digital, social, and in-store, with Miley fronting some of Maybelline\u2019s biggest upcoming launches, including a major new colour collection and the brand\u2019s viral Sky High Mascara.<\/p>\n<p data-start=\"1828\" data-end=\"1984\">As Miley Cyrus puts it: \u201cThis campaign shows that beauty is fluid, that confidence can look a million different ways, and that you were born with it all along.\u201d<\/p>\n<p data-start=\"1986\" data-end=\"2031\">\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">What happens when one of the most recognizable voices in pop music takes on one of the most recognizable jingles in beauty? A beautiful new way to self-expression. Maybelline New&hellip;<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/divine.ca\/en\/miley-cyrus-in-a-new-era-with-maybelline-new-york\/\" class=\"button button-primary button-effect\"><span>View Post<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":6,"featured_media":1620932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16069,16068,5561,14739,16066,16067,3710],"powerkit_post_featured":[3,10392],"class_list":{"0":"post-1620930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"tag-maybe-its-maybelline","9":"tag-maybe-shes-born-with-it","10":"tag-maybelline-new-york","11":"tag-maybelline-new-york-global-ambassador","12":"tag-maybelline-new-york-jingle","13":"tag-maybelline-new-york-miley-cyrus","14":"tag-miley-cyrus"},"_links":{"self":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1620930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/comments?post=1620930"}],"version-history":[{"count":3,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1620930\/revisions"}],"predecessor-version":[{"id":1620937,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1620930\/revisions\/1620937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media\/1620932"}],"wp:attachment":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media?parent=1620930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/categories?post=1620930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/tags?post=1620930"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=1620930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}