{"id":1618277,"date":"2024-09-14T20:50:04","date_gmt":"2024-09-15T00:50:04","guid":{"rendered":"https:\/\/divine.ca\/?p=1618277"},"modified":"2024-09-14T20:50:04","modified_gmt":"2024-09-15T00:50:04","slug":"shay-mitchell-maybelline-new-yorks-global-ambassador","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/shay-mitchell-maybelline-new-yorks-global-ambassador\/","title":{"rendered":"Shay Mitchell is Maybelline New York&#8217;s Newest Global Ambassador"},"content":{"rendered":"<p>Shay Mitchell is the latest star <a href=\"https:\/\/www.maybelline.ca\/en-ca\" target=\"_blank\" rel=\"noopener\">Maybelline New York<\/a> added to their Global Ambassador roster. The Canadian actress and entrepreneur rose to prominence on <em>Pretty Little Liars <\/em>and is also a social media darling with almost 36 million followers on Instagram alone.<\/p>\n<p>The Global Brand President of <a href=\"https:\/\/divine.ca\/en\/maybelline-new-yorks-global-ambassador-peggy-gou\/\">Maybelline New York<\/a>,\u00a0 <span style=\"font-weight: 400;\">Trisha Ayyagari, thinks that the partnership is a match made in heaven, &#8220;At Maybelline New York, we believe in the power of expressing your authentic self. Shay Mitchell embodies this value with a unique balance of strength and fun.&#8221;<br \/>\n<\/span><\/p>\n<p>Shay Mitchell is equally excited, \u201cI am thrilled to be joining the Maybelline family. As a brand that has always valued self-expression and individuality, it is an honor to be a part of their story.&#8221;<\/p>\n<figure id=\"attachment_1618281\" aria-describedby=\"caption-attachment-1618281\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1618281\" src=\"https:\/\/divine.ca\/wp-content\/uploads\/2024\/09\/shay_beauty_announcement_visual_2024_3000x3000-800x1000.jpg\" alt=\"Shay Mitchell\" width=\"600\" height=\"750\" srcset=\"https:\/\/divine.ca\/wp-content\/uploads\/2024\/09\/shay_beauty_announcement_visual_2024_3000x3000-800x1000.jpg 800w, https:\/\/divine.ca\/wp-content\/uploads\/2024\/09\/shay_beauty_announcement_visual_2024_3000x3000-1160x1450.jpg 1160w, https:\/\/divine.ca\/wp-content\/uploads\/2024\/09\/shay_beauty_announcement_visual_2024_3000x3000-1229x1536.jpg 1229w, https:\/\/divine.ca\/wp-content\/uploads\/2024\/09\/shay_beauty_announcement_visual_2024_3000x3000-320x400.jpg 320w, https:\/\/divine.ca\/wp-content\/uploads\/2024\/09\/shay_beauty_announcement_visual_2024_3000x3000-560x700.jpg 560w, https:\/\/divine.ca\/wp-content\/uploads\/2024\/09\/shay_beauty_announcement_visual_2024_3000x3000.jpg 1500w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-1618281\" class=\"wp-caption-text\">Photo Courtesy of Maybelline New York<\/figcaption><\/figure>\n<p>Maybelline New York shared some questions and answers with Shay Mitchell:<\/p>\n<h3 id=\"what-gets-you-most-excited-about-partnering-with-maybelline-what-is-your-earliest-memory-of-maybelline\">What gets you most excited about partnering with Maybelline? What is your earliest memory of Maybelline?<\/h3>\n<p>I became aware of Maybelline as a young girl. Their iconic \u201cMaybe it\u2019s Maybelline\u201d commercial is forever in my memory, and I looked forward to getting a little older so that my mom would buy me some makeup to experiment with. Of course, that time came. There were a lot of missteps in hindsight, but it was all a part of the experience. I specifically remember the pink and green mascara tube for Great Lash. I have since graduated to Sky High but will never forget that iconic bottle and how cool I felt getting to finally use that product I had been eyeing for so long.<\/p>\n<h3 id=\"how-does-your-experience-as-a-mom-entrepreneur-and-an-actress-influence-your-approach-to-beauty-and-self-expression\">How does your experience as a mom, entrepreneur, and an actress influence your approach to beauty and self-expression?<\/h3>\n<p>I wear many hats and so does my beauty routine. I have learned to be flexible and accommodating and give myself space when I need it. When I have a little more time to myself, I take advantage by indulging in my self-care and taking the extra 5-10 minutes to put a little makeup on. But when I don\u2019t have the time, I embrace that too.<\/p>\n<h3 id=\"what-are-your-3-favorite-maybelline-products-and-why\">What are your 3 favorite Maybelline products and why?<\/h3>\n<p>Sky High Mascara, Lifter Stix, and Lifter Gloss &#8211; everything you need.<\/p>\n<p>The collaboration will kick off with Shay Mitchell joining a global brand campaign this fall in addition to lending her voice to two new product launches.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">Shay Mitchell is the latest star Maybelline New York added to their Global Ambassador roster. The Canadian actress and entrepreneur rose to prominence on Pretty Little Liars and is also&hellip;<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/divine.ca\/en\/shay-mitchell-maybelline-new-yorks-global-ambassador\/\" class=\"button button-primary button-effect\"><span>View Post<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":6,"featured_media":1618278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[7230,14978,14981,5561,14739,14979,14977,14980],"powerkit_post_featured":[3,10392],"class_list":{"0":"post-1618277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"tag-celebrity-spokespeople","9":"tag-global-ambassador","10":"tag-lifter-gloss","11":"tag-maybelline-new-york","12":"tag-maybelline-new-york-global-ambassador","13":"tag-maybelline-new-york-spokesmodel","14":"tag-shay-mitchell","15":"tag-sky-high-mascara"},"_links":{"self":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1618277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/comments?post=1618277"}],"version-history":[{"count":7,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1618277\/revisions"}],"predecessor-version":[{"id":1618288,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1618277\/revisions\/1618288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media\/1618278"}],"wp:attachment":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media?parent=1618277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/categories?post=1618277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/tags?post=1618277"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=1618277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}