{"id":1609915,"date":"2022-08-01T16:01:59","date_gmt":"2022-08-01T20:01:59","guid":{"rendered":"https:\/\/divine.ca\/?p=1609915"},"modified":"2022-08-02T08:45:34","modified_gmt":"2022-08-02T12:45:34","slug":"andre-de-grasse-helps-launch-cheezmade","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/andre-de-grasse-helps-launch-cheezmade\/","title":{"rendered":"Andre De Grasse Helps Launch Food Innovation CHEEZMADE"},"content":{"rendered":"

There are so many food products available now in the flexitarian and vegetarian spaces that it is difficult for food corporations to be innovative. Tre Stelle recently changed that with the launch of CHEEZMADE<\/a>. The Chicken-less Burger patties and Chicken-less Nuggets are the first-ever, dairy-based meat alternative products in Canada. Made with paneer cheese, they are high in protein, high in calcium, halal and are made with 100% Canadian cheese. They are also made with no artificial colours, flavours or preservatives.<\/p>\n

\"Cheezmade:
Photo: Jill Schneiderman<\/figcaption><\/figure>\n

\u201cThis has been a multi-year project in terms of developing Tre Stelle CHEEZMADE,\u201d said Eric Elmhirst, President and CEO at Arla Foods Canada Inc. explained, \u201cPaneer is a grilling cheese so it doesn\u2019t melt easily. That\u2019s what we needed to get the right texture for CHEEZMADE.\u201d<\/p>\n

\"Cheezmade:
Photo: Terry Chang<\/figcaption><\/figure>\n

To celebrate the launch, Tre Stelle welcomed Olympic Gold Medalist and Canada\u2019s Fastest Man, Andre De Grasse fresh off his team victory in the 4 x 100 relay at the World Championships and dietician, Abbey Sharp to a media event to share their thoughts on the food innovation.\u00a0<\/p>\n

\"Cheezmade:
Photo: Jill Schneiderman<\/figcaption><\/figure>\n

\u201cI\u2019m so proud to be part of this food innovation,\u201d De Grasse stated, \u201cThere are a couple of reasons why I enjoy this product. The first, it\u2019s made out of cheese. As an athlete, I\u2019m always looking for things to put in my body that are healthy and nutritious. I feel like this is one thing that both I and my kids can eat. I have a busy schedule and am always trying to navigate things with kids. I can literally put this in the oven and it\u2019s ready in 20 minutes.\u201d<\/p>\n

There is a rise in flexitarian diets in Canada with 50% of our population identifying as flexitarians. This simply means a flexible eating style that emphasizes the addition of plant or plant-based foods and beverages, incorporating dairy and eggs and encourages meat to be consumed less frequently or in smaller portions without becoming a full vegetarian or vegan. According to Tre Stelle, 83% of cheese consumers believe that cheese presents a strong alternative to meat and plant-based proteins.\u00a0<\/p>\n

\"Abbey
Photo: Jill Schneiderman<\/figcaption><\/figure>\n

\u201cAs a dietician, we\u2019ve noticed a huge shift towards a more plant-focused diet. We\u2019ve seen a uptake in completely plant-based vegan diets over the last 10 years,\u201d said Abbey Sharp, \u201cBut a lot of folks are just not at that stage of readiness, myself included, to just forego all animal products all the time. It\u2019s not surprising that 53% of Canadians are seeking out meat alternatives now and that\u2019s something I have committed to for both myself and my family<\/a>.\u201d<\/p>\n

She continued, \u201cMy kids are pretty good eaters, but they can definitely be picky about meat which is a common complaint that I hear about from parents. We rely on dairy daily for a high protein meat alternative.\u201d<\/p>\n

Where You Can Find CHEEZMADE<\/h2>\n