![\"Double](\"https:\/\/divine.ca\/wp-content\/uploads\/2021\/10\/Clarins-Stock-Image.jpg\")
For this reason, I get excited when the iconic French beauty brand announces a major skincare launch. For a global blockbuster product launch, the teams in Paris have usually been working on it for anywhere from three-to-five years, testing and re-testing the formula until it is perfect. That was the case with the 8th<\/sup> generation formula for Double Serum, a botanical-powered product that tackles the major signs of skin aging on the face. It helped kick-start the modern skin serum trend that has become news around the world.<\/p>\n \u201cA serum is a concentrate of care, an efficiency booster,\u201d explains Dr. Olivier Courtin-Clarins. \u201cThey are designed to target specialized needs, act according to the needs of the skin on the functions responsible for youth, or restore natural moisture or contribute to the firmness or skin balance mechanisms. They guarantee the beauty and strength of the epidermis.\u201d He says serums are formulated with an extra-fine, instantly-penetrating nature to absorb deep into the skin. Think of them as skin problem solvers.<\/p>\n \u201cNo, that\u2019s because a serum does not replace the hydrating and protecting actions of your day or night cream, but serves to optimize them. If your serum has an anti-wrinkle control element such as Double Serum Eye<\/a>, it is best to use it at night, because that is when cell regeneration is most active,\u201d he says.<\/p>\n Typically, skincare serums contain the highest concentration of active ingredients \u2013 more than you would find in a day or night cream. They penetrate deeper into the skin because the molecules are smaller and the products tap advanced technology that helps transport the ingredients deep into the epidermis. One of the first questions I asked Olivier was \u201ccan you layer more than one serum at a time?\u201d<\/p>\n \u201cAbsolutely,\u201d he says. \u201cJust give them a couple of minutes each to absorb into the skin before applying the next one. And because the skin is constantly renewing itself, your skin never \u2018gets used to\u2019 a product. You can use your favourite serums until you aren\u2019t getting the results you want or find you have a new skincare concern.\u201d<\/p>\n With the success of Clarins Double Serum, fans starting asking on Instagram and Facebook for a version for the eye. The research and development team had already started formulating with that idea in mind. But why create a separate formula just for the skin around the eye? For very good reason, it turns out.<\/p>\n \u201cWe blink 10,000 times per day utilizing 22 muscles.\u201d<\/p><\/blockquote>\n When it comes to the signs of skin aging, the skin around the eye shows aging first. That is because the skin in this area is four times thinner than the rest of the face. Compounding the problem is that there aren\u2019t as many support fibres either. Add in the damage by UV rays and the effects of blue light from smartphones and laptops and you have skin that becomes fragile and easily damaged. Unlike the rest of our face, the skin around the eye has almost no hydrolipic film causing the eye contour to become dehydrated more quickly. This is skin that needs careful and consistent attention to keep it healthy and looking younger, longer.<\/p>\n Marie-Helene Lair, director of responsible innovation for the Clarins Group<\/a> says the biggest mistake she sees people making with eye serums is improper application. \u201cMost people underestimate how important it is to use a skincare product like an eye serum properly,\u201d adds Lair. \u201cYou need to use it consistently morning and night \u2013 never skipping a day \u2013 to show the best results.\u201d Your skin needs a regular, consistent supply of these plant actives every day to help it repair itself. And show healthy, radiant results.<\/p>\n Lair says there is a simple application technique that will guarantee the best results from an eye serum. To start, mix the formula in the palm of your hand using your fingertips. Then apply by gently patting the product into the skin, both under the eyes and on the eyelids. Work from the inner corner out to the temples then press down gently between the eyebrows. You never want to rub an eye serum as that will just rub away the product from where your skin needs it most. Always gently pat.<\/p>\n The story of Double Serum Eye began five years ago deep inside Clarins\u2019 Research and Development Centre on the outskirts of Paris. There, in the high-tech labs, Nathalie Issachar, Research and Development Director challenged her 95 R&D staff to formulate the next great skincare serum using the finest plant actives from around the world.<\/p>\n \u201cAt any one time, we are working on 460 formulas which allows us to launch 170 new products every year,\u201d she tells me while giving me a tour of the high-tech labs. \u201cIt takes three-to-five years to develop and perfect a formula. And we are constantly travelling the world, through Peru, Brazil and China to discover new plants that have beneficial effects on our skin.\u201d She points to a room to our right. \u201cWe even have our own phytochemistry lab which allows us to study different parts of plants such as the leaves, flowers and fruit. We don\u2019t want to use the roots or stems because we only want sustainable ingredients that are good for the earth.\u201d<\/p>\n \u201cThere are over 300,000 plants on earth and we only know a couple thousand of them. And that doesn\u2019t include the multitude of ocean plant species. We\u2019re only at the very beginning of understanding the remarkable power and benefits of plants.\u201d Clarins scientists study and test 400 plants each year with approximately ten proving beneficial to skin.<\/p>\n Lair explains that this in-depth research of 196 plants specifically related to eye skin vitality led to a remarkable discovery. \u201cWe discovered the unique power of organic wild chervil extract to boost the production of alpha-v integrins which reinforces the proper cellular cohesion in the skin around the eye contour. This single ingredient increased alpha-v integrins by 119%.\u201d What\u2019s even more impressive that when paired with turmeric, it results in a double, complementary action on the five vital functions around the eye contour.\u201d<\/p>\n The inhouse studies revealed that the product smoothed wrinkles instantly, reduced puffiness and dark circles, strengthened the skin around the eye contour, illuminated the eye area and thanks to an anti-pollution complex protected the skin from the harmful effects of blue light.<\/p>\n Along with the wild chervil and turmeric, you\u2019ll find avocado for regeneration, horse chestnut for oxygenation, organic kiwi for added vitamins, Arabica coffee shrub to reduce puffiness, leaf of life for hydration and ginger lily for protection. All-in-all, the formula is 96% natural.<\/p>\n They require patience. As with any anti-aging eye product, you need to give the formula time to work. You\u2019ll see best results in 8-to-12 weeks of daily use. These serums take time to work so don\u2019t give up too early. It will be worth the effort.<\/p>\n Clarins Double Eye Serum is available at Clarins.ca<\/a>. Learn more about Double Eye Serum at DaveLackie.com and follow Dave on Instagram @davelackiebeauty<\/a> and on Twitter @davelackie<\/a>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"What exactly is a serum?<\/h2>\n
Does a serum replace a moisturizer?<\/h2>\n
![\"\"](\"https:\/\/divine.ca\/wp-content\/uploads\/2021\/10\/DS_EYE_Texture_Alone_copy1.jpg\")
<\/a><\/p>\nHow to Properly Apply An Eye Serum:<\/h2>\n
![\"\"](\"https:\/\/divine.ca\/wp-content\/uploads\/2021\/10\/clarins-scientists-copy-2.jpg\")
Photo: Courtesy of Dave Lackie<\/figcaption><\/figure>\nSo, what else is in Double Serum Eye?<\/h2>\n
![\"Double](\"https:\/\/divine.ca\/wp-content\/uploads\/2021\/10\/Clarins-Double-eye-Serum.jpg\")
<\/p>\nOne final thought about eye serums:<\/h2>\n