{"id":1604723,"date":"2021-12-01T21:53:55","date_gmt":"2021-12-02T02:53:55","guid":{"rendered":"https:\/\/divine.ca\/?p=1604723"},"modified":"2022-01-08T11:46:47","modified_gmt":"2022-01-08T16:46:47","slug":"m%c2%b7a%c2%b7c-viva-glam-x-keith-haring-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/m%c2%b7a%c2%b7c-viva-glam-x-keith-haring-what-you-need-to-know\/","title":{"rendered":"M\u00b7A\u00b7C VIVA GLAM x Keith Haring: What You Need to Know"},"content":{"rendered":"

M\u00b7A\u00b7C VIVA GLAM x Keith Haring<\/a> is the latest, and most artistic collection for the cosmetic giant. Since 1994, M\u00b7A\u00b7C VIVA GLAM has raised<\/a> OVER $500,000,000 globally. They are celebrating 27 years of giving back with three special-edition lipsticks in Keith Haring\u2019s signature primary colour palette. Since 1994, M\u00b7A\u00b7C donates 100% of the selling price of all VIVA GLAM Lipsticks to organizations supporting the health and rights of those affected by HIV\/AIDS, as well as women and girls and the LGBTQIA+ community.<\/p>\n

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\u201cAs one of the most disruptive beauty campaigns of all time, M\u00b7A\u00b7C VIVA GLAM set the standard for giving back within the industry thanks to the support of provocative powerhouse talent, our Artists and community,\u201d says John Demsey, Chairman of the M\u00b7A\u00b7C VIVA GLAM Fund and Executive Group President, The Est\u00e9e Lauder Companies Inc. \u201cFor our 27th anniversary, we\u2019re thrilled to honour the late iconic artist Keith Haring and carry forward his
\nmission of using his imagery to drive positive change for those most in need of support. He was a true visionary who used his talent for purpose. While he sadly passed during the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM.\u201d<\/p>\n

The well-known artist was a staple of New York\u2019s artistic subculture in the 1980s, right as M\u00b7A\u00b7C launched as the definitive rule-breaking artistry brand. Haring\u2019s mash-up of artful pop work showcases figures that have no identifiable age, race or gender. He simply believed that \u201cArt is for everybody\u201d. Haring died in 1990, but not before making a huge impact on many.<\/p>\n

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\u201cKeith Haring was a good-natured, astute, symbolist artist who drew with the most minimal lines some of the best assets of human nature \u2013 symbols that everyone could read,\u201d says Debbie Harry, former M\u00b7A\u00b7C Cosmetics VIVA GLAM Ambassador. \u201cHis optimism and humour were always there in his lines.\u201d<\/p>\n

Three special-edition lipsticks in Keith Haring\u2019s signature primary colour palette come together for this year\u2019s VIVA GLAM collection. Each work of pop art is expressed through Keith Haring\u2019s symbolic street-style imagery. VIVA GLAM x Keith Haring invites experimentation and creative exploration. Mix, match and create limitless impactful looks with red, yellow and blue hues that you can wear alone or mix to create a bespoke shade of purple, green or orange. Here is a closer look at each shade:<\/p>\n

Red Haring Bright Vibrant Red (Matte)<\/h2>\n

\"Viva<\/p>\n

 <\/p>\n

Canal Blue Bold – Blue With Micro-Pearlescent Particles (Matte)<\/h2>\n

\"Blue<\/p>\n

 <\/p>\n

St. Marks Yellow Sheer Bright Yellow With Pearlescent Particles (Frost)<\/h2>\n

\"Viva<\/p>\n

The collection is available online<\/a> or at select M\u00b7A\u00b7C locations across the country. The suggested retail price is $25.00.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00b7A\u00b7C VIVA GLAM x Keith Haring is the latest, and most artistic collection for the cosmetic giant. Since 1994, M\u00b7A\u00b7C VIVA GLAM has raised OVER $500,000,000 globally. They are celebrating…<\/div>\n
View Post<\/span><\/i><\/span><\/a><\/div>\n","protected":false},"author":6,"featured_media":1604724,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9593,3936,5919,9595,9597,9596,9594,9592],"powerkit_post_featured":[3],"class_list":{"0":"post-1604723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"tag-keith-harring","9":"tag-mac-cosmetics","10":"tag-mac-viva-glam","11":"tag-mac-viva-glam-27","12":"tag-mac-viva-glam-celebrities","13":"tag-mac-viva-glam-collaborations","14":"tag-mac-viva-glam-x-keith-harring","15":"tag-viva-glam"},"_links":{"self":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1604723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/comments?post=1604723"}],"version-history":[{"count":3,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1604723\/revisions"}],"predecessor-version":[{"id":1606443,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1604723\/revisions\/1606443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media\/1604724"}],"wp:attachment":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media?parent=1604723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/categories?post=1604723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/tags?post=1604723"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=1604723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}