{"id":1601341,"date":"2024-10-15T21:03:17","date_gmt":"2024-10-16T01:03:17","guid":{"rendered":"https:\/\/divine.ca\/?p=1601341"},"modified":"2024-10-15T21:27:00","modified_gmt":"2024-10-16T01:27:00","slug":"shine-a-light-on-basic-baby-co","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/shine-a-light-on-basic-baby-co\/","title":{"rendered":"Shine a Light on: basic baby co."},"content":{"rendered":"

Sheila Fauman conceived basic baby co. from a desire to simplify the experience of shopping for a gift for a newborn or a new parent. She\u2019s not a mother but she has lots of kids in her life.\u00a0 The seven-year old company<\/a> was a by-product of seeing all of her friends become moms. Fauman was shocked at how unprepared the new mothers were. Despite having everything for their babies, they didn\u2019t have the tools that they needed for themselves post-partum.\u00a0 That was the missing piece and the reason that she founded basic baby co.\u00a0 Plus, hearing stories about partners having to go out at midnight to buy nipple cream or maternity pads spurred the solutions-driven workplace mental health consultant into action.<\/p>\n

Fauman\u2019s background is in social services. After her undergrad, she tried her hand at a few different things, beginning her career as a probation officer while getting her Masters of Counseling Psychology.\u00a0 She worked with non-profits and half-way houses after getting her Masters.\u00a0 Her passion is helping people with their mental health, who have been through trauma or have substance abuse issues.<\/p>\n

Through her counseling experience, \u00a0she has been exposed to things that she has never been through herself which is why she has a realistic view of what new moms need.\u00a0 \u201cIt\u2019s about connecting with the feelings that people are going through.\u201d said Fauman, \u201c We\u2019ve all been in situations where we have been blind-sided by things that were supposed to be wonderful and that were actually really difficult. We may have felt very lonely in that process.\u00a0 Like we were doing something wrong because it wasn\u2019t perfect.\u00a0 Those are feelings that we can all resonate with.\u00a0 Those are feelings that a lot of women feel in those post-partum days, weeks and months.\u201d<\/p>\n

Her website, basicbabyco.com is also a resource for women both pre-and post-pregnancy through the blogging section.\u00a0 She feels that women\u2019s health issues do not get enough recognition, especially in this context and that having a baby can be glamourized.\u00a0 \u201cWe have done some work, bringing in my love for mental health, with a campaign around post-partum depression and anxiety.\u00a0 The best part of having my own business is that I can advocate for those pieces because these are important conversations that need to happen.\u201d<\/p>\n

\"Basic<\/p>\n

We had the chance to learn more and spoke with Fauman about her website and her advice for small business owners:<\/p>\n

Your small business is a mother-daughter venture.\u00a0 Talk us through the challenges that come with working with family.<\/h3>\n

This was not part of either one of our plans.\u00a0 It is unrelated to my career and my mother is comfortably settled into retirement.\u00a0 She didn\u2019t have any desire to become an entrepreneur or to back one.\u00a0 The biggest challenge is that we are at such different stages of our lives and our appetite for risk is very different. I launched basic baby co. in my mid-thirties, and I wasn\u2019t risk averse, but she is much more conservative.\u00a0 There is also a bit of a generation gap.\u00a0 She has Facebook and Instagram, but doesn\u2019t post so trying to discuss marketing strategy in 2020 can be a challenge.\u00a0 But she believes in me, and we have a very strong relationship \u2013 without that, this would be a lot more challenging.<\/p>\n

The products on basic baby co. are targeted to things that you didn\u2019t know that you would need either for baby or for a post-partum mom.\u00a0 How did you pick this niche and how do you go about selecting your products?<\/h3>\n

We are really focused on the practical piece of post partum care packages for moms and babies.\u00a0 <\/strong>I\u2019ve done the research and do get caught up in how cute a little t-shirt is, but if it\u2019s not practical it\u2019s not part of our brand or inventory.\u00a0 We focus on things that we know will be used by a mom and grow with the baby or serve a very specific purpose like our post partum kit.\u00a0 Quality is also important \u2013 just because it\u2019s practical doesn\u2019t mean that we don\u2019t want it to be cute.\u00a0 Our products aren\u2019t the most affordable, but that comes with having products that are the quality that we are looking for, that I believe in and I want that available to my customers.<\/p>\n

Motherhood is a beautiful thing, but having a newborn isn\u2019t always pretty \u2013 there are a lot of pieces to it.\u00a0 The immediate days after giving birth are challenging and messy and a lot of people aren\u2019t inclined to talk about it.\u00a0 These women can have a two-day old baby at home, have physically gone through so much and have the cute outfits for baby hung perfectly in the closet but they aren\u2019t prepared with what they need for themselves.<\/p>\n

I love going to baby showers and giving a thoughtful gift that is useful, helpful and supportive of the new mom\u2019s needs too. Our selection has been adapted along the way based on responses to the products and has evolved into the unique, gift-giving company that you see today where you can find baby gear, but there is also a focus on the expecting mom.\u00a0 The selection of products for new moms is painfully practical, but it means getting those gifts that you actually will use.<\/p>\n

People rarely speak about what a new mom goes through after delivering their baby.\u00a0 What items would you suggest that every new mom needs postpartum?<\/h3>\n

 <\/p>\n

Based on feedback that we received and the research that I have done, postpartum pads and the disposable mesh underwear are musts.\u00a0 The underwear offer comfort, even if you have had a C-section. They are useful for everything from stitches to hemorrhoids.<\/p>\n

What items for baby do most new moms not think about buying?<\/h3>\n

New moms think about all of it and then some when it comes to babies.\u00a0 They go into that nesting mode and they are so focused on making sure that they have everything for the baby that they forget about themselves.\u00a0 It\u2019s important for new mothers to take care of themselves and it\u2019s a priority that is often missed.<\/p>\n

\"Basic
Photo Courtesy of basic baby co.<\/figcaption><\/figure>\n

As a small business, you support other small business on your website.\u00a0 Why is this so important to you?<\/h3>\n

The chance to support good people doing good things is an opportunity for all of us and it\u2019s a privilege.\u00a0 We are all trying to figure this out so why not do it together and try to support each other?\u00a0 Community and human connections are fundamental to our needs as people whether it\u2019s in the context of business or friendship. Being able to foster those connections is imperative to everyone\u2019s success.<\/p>\n

As a woman who has built a small business, what advice do you have for other women out there who may want to start their own?<\/h3>\n

Be prepared to be adaptable \u2013 it\u2019s never going to go as planned.\u00a0 You have to believe in yourself, be ready to take a chance and not be risk averse.\u00a0 You have to be your own cheerleader.\u00a0 There are going to be the big wins and you need to celebrate those.\u00a0 There are also going to be those moments where you think oh my gosh what am I doing?\u00a0 You have to be resilient and persevere \u2013 the rest of it, you can learn as you go.\u00a0 Google is an amazing thing.\u00a0 Community is an amazing thing. There are ample places to learn the tangible skills.\u00a0 It\u2019s about being ready to take the chance.\u00a0 We are a lot stronger than we know and stronger and more capable that we give ourselves credit for. There is no good time to do these things If \u00a0it\u2019s part of your dream, go chase it.<\/p>\n

You can order basic baby co. gifts at <\/strong>basicbabyco.com<\/strong><\/a> or follow them on Instagram @basic_baby_co<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sheila Fauman conceived basic baby co. from a desire to simplify the experience of shopping for a gift for a newborn or a new parent. She\u2019s not a mother but…<\/div>\n
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