{"id":1600215,"date":"2020-07-17T18:29:06","date_gmt":"2020-07-17T22:29:06","guid":{"rendered":"https:\/\/divine.ca\/?p=1600215"},"modified":"2020-07-17T18:32:37","modified_gmt":"2020-07-17T22:32:37","slug":"lady-gaga-the-new-face-of-valentinos-voce-viva-perfume","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/lady-gaga-the-new-face-of-valentinos-voce-viva-perfume\/","title":{"rendered":"Lady Gaga: The New Face of Valentino’s ‘Voce Viva’ Perfume"},"content":{"rendered":"

Lady Gaga has done it again. She has defined a generation, inspiring millions of people around the world for more than a decade.\u00a0 Her messages of inclusiveness, self-love and embracing who you are are celebrated in Valentino’s latest fragrance launch<\/a> – ‘Voce Viva’ which aptly translates to ‘Living Voice’.\u00a0 The singer, actress and cosmetics brand owner’s own creativity and individuality is the perfect match for the perfume<\/a>.\u00a0 Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams.\u00a0\u00a0<\/span><\/p>\n

Creative Director Pierpaolo Piccioli is the creator of the perfume and is thrilled to have Lady Gaga as the face of the campaign:<\/p>\n

\u201cLady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign
\nelevates the symbolic power of the project to the highest level. She is the icon of a generation.
\nHer message of freedom, passion for art, self-consciousness and equality is the same our
\nValentino community stands for. I am so proud for having her in.\u201d<\/p><\/blockquote>\n

Lady Gaga’s message echos Piccioli’s:<\/p>\n

\u201cBe yourself, love who you are, and never give up your dreams.\u201d<\/p><\/blockquote>\n

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A post shared by Valentino (@maisonvalentino)<\/a><\/p>\n<\/div>\n<\/blockquote>\n