{"id":1588419,"date":"2018-07-20T00:00:00","date_gmt":"2018-07-20T04:00:00","guid":{"rendered":"https:\/\/divine.ca\/?p=1588419"},"modified":"2024-08-22T11:30:54","modified_gmt":"2024-08-22T15:30:54","slug":"eyeshadow-palettes-the-craze-that-stays-derek-selby","status":"publish","type":"post","link":"https:\/\/divine.ca\/en\/eyeshadow-palettes-the-craze-that-stays-derek-selby\/","title":{"rendered":"Eyeshadow Palettes &#8211; The Craze that Stays with Derek Selby"},"content":{"rendered":"<p class=\"p1 pk-dropcap pk-dropcap-borders\">People are using 25% more makeup than they did two years ago and revenues at Sephora, part of the luxury giant LVMH Mo\u00ebt Hennessy Louis Vuitton, have doubled since 2011 according to the Financial Post.\u00a0 Much of this increase is driven by millennial women.\u00a0 Although they have less disposable income, they are spending more, inspired by YouTubers and Instagrammers. Eyeshadow palettes have been a big part of this growth and we wanted to find out more about this trend.<\/p>\n<p>Derek Selby, Global Beauty Expert and TV personality, knows makeup.\u00a0 With over 30 years of experience in the beauty industry, his work has appeared publications such as Milk X from Hong Kong, Elle Canada, Flare Magazine, Modern Woman and Homemakers. Some of Derek\u2019s clients have included Uma Thurman, Samantha Barks &amp; Mathew Morrison.\u00a0 He has also been a regular expert on Cityline since 1997.\u00a0 When you need an opinion on anything from makeup trends to <a href=\"https:\/\/divine.ca\/en\/derek-selby-cleaning-your-makeup-brushes\/\">tips and tricks<\/a>, there is no one that we trust more, so we turned to him to find out more about the eyeshadow palette explosion.<\/p>\n<h3 id=\"what-sparked-the-popularity-of-eyeshadow-palettes\"><strong>What sparked the popularity of eyeshadow palettes?<\/strong><\/h3>\n<h3 id=\"\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1602086\" src=\"https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Modern-Renaissance.jpg\" alt=\"\" width=\"518\" height=\"351\" srcset=\"https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Modern-Renaissance.jpg 518w, https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Modern-Renaissance-320x217.jpg 320w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/>\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Urban Decay\u2019s Naked and Anastasia Beverly Hills\u2019 Modern Renaissance palettes were turning points in the makeup industry. Palettes, in the past, were largely filled with unusable colours.\u00a0 Urban Decay was really the first cosmetics company to come out with a neutral palette filled with shades that the average consumer could use.\u00a0 <a href=\"https:\/\/www.sephora.com\/ca\/en\/product\/modern-renaissance-eye-shadow-palette-P409118?icid2=products%20grid:p409118\" target=\"_blank\" rel=\"noopener\">Modern Renaissance<\/a> took consumers away from nudes, and introduced them to warmer shades including red tones with multiple finishes that they may not thought of using in the past.<\/p>\n<h3 id=\"do-professional-makeup-artists-use-a-lot-of-palettes-in-their-kit\"><strong>Do professional makeup artists use a lot of palettes in their kit?<\/strong><\/h3>\n<p>Makeup Artists don\u2019t have 40 palettes in their kit \u2013 it would be way too heavy.\u00a0 It is very interesting to see them as a trend.\u00a0 Lately, there has been a bridge between the professional makeup artist and the consumer thanks to social media.\u00a0 As a makeup artist, I want my client to shop wisely.\u00a0 Why does the average consumer need so much eyeshadow?\u00a0 Consumers are now becoming collectors of palettes.<\/p>\n<h3 id=\"what-should-someone-think-of-before-they-invest-in-a-palette\"><strong>What should someone think of before they invest in a palette?<\/strong><\/h3>\n<p>My advice is to think about how you are going to use the product before you buy it.\u00a0 There are so many dupes out there for pricey palettes and you may even have some of the shades in your own collection. Ask yourself how many eyeshadows do you actually wear?\u00a0 If you are going to wear multiple colours, then a palette is worthwhile, but, if you use the same three shades over and over, then you may be better off buying singles and customizing your own 2-4 shade palette.\u00a0 You get to pick the colours that you are going to wear and that will work for your skin tone.<\/p>\n<p>You don\u2019t need 35 shades of brown whether you are a consumer or a makeup artist.\u00a0 \u00a0If you want options, select singles in colours that you don\u2019t already have in your collection.\u00a0 You can mix colours together to soften them or create new shades. Remember to think about whether you are updating your makeup wardrobe or overhauling it and buy accordingly.<\/p>\n<h3 id=\"when-companies-release-their-next-generation-palette-they-sometimes-face-backlash-because-its-not-the-same-as-the-original-for-example-anastasia-beverly-hills-had-a-huge-hit-with-mod\"><strong>When companies release their next generation palette, they sometimes face backlash because it\u2019s not the same as the original.\u00a0 For example, Anastasia Beverly Hills had a huge hit with Modern Renaissance, then had many complaints about their Subculture palette, but won back consumers with <a href=\"https:\/\/www.sephora.com\/ca\/en\/product\/soft-glam-eyeshadow-palette-P58930227?icid2=products%20grid:p58930227:product\" target=\"_blank\" rel=\"noopener\">Soft Glam<\/a> which was said to be a return to their more popular formula.\u00a0 What are your thoughts on this?<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1602084\" src=\"https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Soft-Glam.jpg\" alt=\"Eyeshadow Palettes\" width=\"605\" height=\"353\" srcset=\"https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Soft-Glam.jpg 605w, https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Soft-Glam-320x187.jpg 320w, https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Soft-Glam-560x327.jpg 560w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>One thing that people have to understand when they are watching YouTuber review and swatch products is that not all shadows will be the same in terms of texture and pay-off.\u00a0 When people touch shadows, there are variables.\u00a0 One shadow may perform extremely well, but the one next to it may not.\u00a0 Eyeshadows from pan to pan may not be the same formula or even come from the same supplier.\u00a0 There are also differences in pigments and finishes to consider.\u00a0 I always touch the product to see what it is like before I buy it.<\/p>\n<h3 id=\"how-do-you-organize-your-eyeshadows\"><strong>How do you organize your eyeshadows?\u00a0<\/strong><\/h3>\n<p>I re-pot a lot of my products and sometimes repress them to fit round pans.\u00a0 As a makeup artist, I need my colours organized, and take a gradient approach to my Z palettes (empty makeup palettes that are magnetized so that the consumer\/makeup professional can de-pot shadows and place them in a way that makes sense for how they use the product).<\/p>\n<h3 id=\"how-can-i-get-more-use-of-my-palettes-especially-if-the-colours-are-not-what-i-am-used-to-what-else-do-i-need-to-consider\"><strong>How can I get more use of my palettes, especially if the colours are not what I am used to?\u00a0 What else do I need to consider?<\/strong><\/h3>\n<p>If you aren\u2019t using your palettes, and it is because you are intimidated by the colours, the best time to practice is at night before you wash your face.\u00a0 You can try black eyeshadow to learn about fallout and learn how to create a smoky eye.\u00a0 If you do not like the look you have created, you are going to wash your face anyway.\u00a0 Cosmetic application comes down to product, tool and technique.\u00a0 A product may work better on a 20 year old than a 40 year old, for example, but you may use the same tools and techniques to create a look.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1602082\" src=\"https:\/\/divine.ca\/wp-content\/uploads\/2018\/07\/Peach-Eyeshadow.jpg\" alt=\"\" width=\"245\" height=\"261\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Derek Says:<\/strong> If you are looking for one colour to update your neutral eyeshadow colours, go for <a href=\"https:\/\/www.sephora.com\/ca\/en\/product\/eyeshadow-P309813?icid2=products%20grid:p309813:product&amp;skuId=1704485\" target=\"_blank\" rel=\"noopener\">peach<\/a>.\u00a0 It looks great on anyone and brightens up a look.\u00a0 When you get stuck in a neutral rut, it\u2019s a great way to brighten up your look and it is more sophisticated than pink.\u00a0 It works anytime of the year too.<\/p>\n<p><strong>Follow Derek on Instagram <a href=\"https:\/\/www.instagram.com\/derek.selby\/?hl=en\" target=\"_blank\" rel=\"noopener\">@derek.selby<\/a>.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"post-excerpt\">People are using 25% more makeup than they did two years ago and revenues at Sephora, part of the luxury giant LVMH Mo\u00ebt Hennessy Louis Vuitton, have doubled since 2011&hellip;<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/divine.ca\/en\/eyeshadow-palettes-the-craze-that-stays-derek-selby\/\" class=\"button button-primary button-effect\"><span>View Post<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":6,"featured_media":1602079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4717,4719,4718,41,119,3762,70,72,3763,4715,254,4716,4720],"powerkit_post_featured":[],"class_list":{"0":"post-1588419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"tag-abh","9":"tag-abh-subculture","10":"tag-anastastia-beverly-hills","11":"tag-beauty","12":"tag-cosmetics","13":"tag-derek-selby","14":"tag-eyeshadow","15":"tag-eyeshadow-palettes","16":"tag-makeup-artists","17":"tag-modern-renaissance","18":"tag-sephora","19":"tag-soft-glam","20":"tag-urban-decay-naked"},"_links":{"self":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1588419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/comments?post=1588419"}],"version-history":[{"count":3,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1588419\/revisions"}],"predecessor-version":[{"id":1618144,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/posts\/1588419\/revisions\/1618144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media\/1602079"}],"wp:attachment":[{"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/media?parent=1588419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/categories?post=1588419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/tags?post=1588419"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/divine.ca\/en\/wp-json\/wp\/v2\/powerkit_post_featured?post=1588419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}